Visual merchandising is the practice of organizing and displaying products in a retail space. The purpose of it is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention.
Personal Competencies
You like to organize things
You are a creative person
You have an eye for detail
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete a Bachelor’s degree in Retail Management/Marketing/Fashion Design/Fashion Merchandising/Fashion Business Management or any similar subject
OR Complete a Bachelor’s degree followed by a Master's degree in the same or related subject
OR Complete a Postgraduate diploma in Retail Design.
Please check the duration of the course during enrolment
Where will you study?
The course is offered by the Department of Apparel Manufacturing and Merchandising/Fashion Communication. *This list of institutes is indicative only
Government Institutes 1. National Institute of Fashion Technology, Mumbai 2. National Institute of Fashion Technology, Delhi 3. National Institute of Fashion Technology, Bangalore 4. National Institute of Fashion Technology, Kolkata 5. National Institute of Fashion Technology, Hyderabad 6. National Institute of Fashion Technology, Shillong 7. National Institute of Fashion Technology, Kannur 8. The Maharaja Sayajirao University of Baroda, Vadodara
Private Institutes (Please check if institute is affiliated and accredited with UGC before applying) 1. JD Institute of Fashion Technology, Bangalore 2. Pearl Academy, Mumbai 3. Maharshi Karve Stree Shikshan Samstha's School of Fashion Technology, Pune 4. BBK DAV College for Women, Amritsar 5. Parul University, Vadodara 6. Amity University, Noida 7. New Delhi YMCA, Institute for Fashion Technology and Design, Delhi 8. FIDA The Design School, Chennai
The approx. course fee ranges between INR 10,000-2,00,000*
*(The above mentioned figures are approximate numbers. This will vary from Institute to Institute)
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes* • Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI* • Scholarships are also made available in institutes based on merit*
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA) • Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans
Where will you work?
Places of Work: Retail Stores
Work Environment: You will be handling a team of floor merchandisers. You will have to coordinate with other teams such as designers and buying officials. You will have regular work hour but you may also work evenings or weekends to set up displays. Local travel is not a part of the job profile, however, it can be physically demanding, as you may have to lift and carry heavy boxes of merchandise, climb ladders, and stand for long periods of time.
Opportunities for work exist for differently abled in this field
Expected Growth Path
Floor Merchandisers → Visual Merchandisers → Visual Merchandise Director or Senior Visual Merchandiser → District Visual Manager/Field Visual Manager → Regional Visual Merchandiser
Expected Income
The approx. salary of a Visual Merchandiser ranges between INR 37,500- 1,06,250* per month.
Anuraag S is a well-known cartoonist and visual merchandiser. He is the founder of Pencilbox Design, a multidisciplinary design company that serves in the field of designing innovative products, services, and visual merchandising. He has done his Bachelor’s in Mathematics from the University of Rajasthan, followed by a Diploma in fashion designing from JD Institute of Fashion Technology and an MBA in sales and marketing from Indian Institute of Materials Management, Pune.*
Visual Merchandiser
NCS Code: 5223.0105 | GN0081. Complete 10 + 2 in any stream
2. Complete a Bachelor’s degree in Retail Management/Marketing/Fashion Design/Fashion Merchandising/Fashion Business Management or any similar subject
OR Complete a Bachelor’s degree followed by a Master's degree in the same or related subject
OR Complete a Postgraduate diploma in Retail Design.
Please check the duration of the course during enrolment
The course is offered by the Department of Apparel Manufacturing and Merchandising/Fashion Communication.
*This list of institutes is indicative only
Government Institutes
1. National Institute of Fashion Technology, Mumbai
2. National Institute of Fashion Technology, Delhi
3. National Institute of Fashion Technology, Bangalore
4. National Institute of Fashion Technology, Kolkata
5. National Institute of Fashion Technology, Hyderabad
6. National Institute of Fashion Technology, Shillong
7. National Institute of Fashion Technology, Kannur
8. The Maharaja Sayajirao University of Baroda, Vadodara
Private Institutes
(Please check if institute is affiliated and accredited with UGC before applying)
1. JD Institute of Fashion Technology, Bangalore
2. Pearl Academy, Mumbai
3. Maharshi Karve Stree Shikshan Samstha's School of Fashion Technology, Pune
4. BBK DAV College for Women, Amritsar
5. Parul University, Vadodara
6. Amity University, Noida
7. New Delhi YMCA, Institute for Fashion Technology and Design, Delhi
8. FIDA The Design School, Chennai
Information on the institute rankings can be found at - http://www.nirfindia.org/2022/Ranking.html
Distance Learning Institute
Indira Gandhi National Open University (IGNOU)
Online Courses
Udemy: https://www.udemy.com/courses/search/?src=ukw&q=visual+merchandiser
The approx. course fee ranges between INR 10,000-2,00,000*
*(The above mentioned figures are approximate numbers. This will vary from Institute to Institute)
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI*
• Scholarships are also made available in institutes based on merit*
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA)
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans
Places of Work: Retail Stores
Work Environment: You will be handling a team of floor merchandisers. You will have to coordinate with other teams such as designers and buying officials. You will have regular work hour but you may also work evenings or weekends to set up displays. Local travel is not a part of the job profile, however, it can be physically demanding, as you may have to lift and carry heavy boxes of merchandise, climb ladders, and stand for long periods of time.
Opportunities for work exist for differently abled in this field
Floor Merchandisers → Visual Merchandisers → Visual Merchandise Director or Senior Visual Merchandiser → District Visual Manager/Field Visual Manager → Regional Visual Merchandiser
The approx. salary of a Visual Merchandiser ranges between INR 37,500- 1,06,250* per month.
Source: https://in.talent.com/salary?job=visual+merchandiser
*The figures are indicative and subject to change
Experts from the field
Anuraag S is a well-known cartoonist and visual merchandiser. He is the founder of Pencilbox Design, a multidisciplinary design company that serves in the field of designing innovative products, services, and visual merchandising. He has done his Bachelor’s in Mathematics from the University of Rajasthan, followed by a Diploma in fashion designing from JD Institute of Fashion Technology and an MBA in sales and marketing from Indian Institute of Materials Management, Pune.*
Source: https://www.mid-day.com/brand-media/article/meet-indias-15-selfmade-entrepreneurs-to-lookout-for-in-2023-23267576
*The above information is for training purposes only and will not be used for any commercial gains
retail merchandising, window dresser, display manager, visual merchandising