A Social Media Manager is generally responsible for handling the social image of their clients and suggesting the best ways in which their clients can gain more recognition online. A Social Media Manager therefore 'markets' their client, trying to elicit a favourable response from the audience.
Personal Competencies
• You like to work in teams
• You have strong communication skills
• You pay attention to details
• You like to lead
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete Bachelor's degree in Advertising/Journalism/Mass Communication or any other similar discipline OR
Complete Bachelor's degree in Advertising/ Journalism/Mass Communication or any other similar discipline followed by Master's degree in Journalism/ Mass Communication OR
Complete Bachelor's degree in Advertising/ Journalism/ Mass Communication or any other similar discipline followed by Master's degree in Business Administration (MBA) in Media Management
Please check the duration of the course during enrolment
Where will you study?
The course is offered by the Departments of Journalism/Mass Communication/Management
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Management, Ahmedabad, Gujarat
2. Indian Institute of Management, Bangaluru, Karnataka
3. Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Indian Institute of Science and Management, Ranchi, Jharkhand
5. Indian Institute of Management, Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tamilnadu
7. Indian Maritime University, Kochi Campus, Kerala
8. Shaheed Sukhdev College of Business Studies, New Delhi
PRIVATE INSTITUTES
(Please check if institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Kolkata
2. School of Retails Management, Pune, Maharashtra
3. School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
4. Ajeenkya DY Patil University, Pune, Maharashtra
5. Jain University, Bangalore, Karnataka
6. Nagindas Khandwala College, Mumbai, Maharashtra
7. MIT University, Shillong, Meghalaya
8. University of Technology, Jaipur, Rajasthan
The approx. course fee ranges between INR 20,000 -3,00,000*
*These figures are estimated numbers and will vary from Institute to Institute
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
•Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Where will you work?
Places of Work: Advertising Companies, Media Houses, Publishers, Educational Publishers
Work Environment: It is typically a desk job You will need to work on computers and smartphones, scheduling posts every week at a time. You are expected to work in a team.
Opportunities for work exist for differently abled in this field
Expected Growth Path
Marketing and Social Media Manager→ Digital Marketing or Social Media In-charge → General Manager
Expected Income
The approx. salary of a Social Media Manager ranges between INR 30,000 - 54,000* per month.
*These figures are taken from NCS and are indicative and subject to change
Experts from the field
Ankita Gaba is a Social Media Strategist, a lecturer, a consultant, and as well as an entrepreneur by profession. She is the co-founder of SocialSamosa.com, an Indian Social Media Knowledge Storehouse which tends to provide hands-on experienced and professional services running in various social media projects and campaigns by virtue. She is also a founder member of Superchooha which is one of the country's first social media firms Under her guidance, they have devised and conceptualized various online media solutions and strategies for several brands.*
SOCIAL MEDIA MANAGER
NCS Code: 3322.1702 | AMM059• You like to work in teams
• You have strong communication skills
• You pay attention to details
• You like to lead
1. Complete 10 + 2 in any stream
2. Complete Bachelor's degree in Advertising/Journalism/Mass Communication or any other similar discipline
OR
Complete Bachelor's degree in Advertising/ Journalism/Mass Communication or any other similar discipline followed by Master's degree in Journalism/ Mass Communication
OR
Complete Bachelor's degree in Advertising/ Journalism/ Mass Communication or any other similar discipline followed by Master's degree in Business Administration (MBA) in Media Management
Please check the duration of the course during enrolment
The course is offered by the Departments of Journalism/Mass Communication/Management
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Management, Ahmedabad, Gujarat
2. Indian Institute of Management, Bangaluru, Karnataka
3. Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Indian Institute of Science and Management, Ranchi, Jharkhand
5. Indian Institute of Management, Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tamilnadu
7. Indian Maritime University, Kochi Campus, Kerala
8. Shaheed Sukhdev College of Business Studies, New Delhi
PRIVATE INSTITUTES
(Please check if institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Kolkata
2. School of Retails Management, Pune, Maharashtra
3. School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
4. Ajeenkya DY Patil University, Pune, Maharashtra
5. Jain University, Bangalore, Karnataka
6. Nagindas Khandwala College, Mumbai, Maharashtra
7. MIT University, Shillong, Meghalaya
8. University of Technology, Jaipur, Rajasthan
Information on Institute rankings is available at - https://www.nirfindia.org/Ranking/2023/Ranking.html
The approx. course fee ranges between INR 20,000 -3,00,000*
*These figures are estimated numbers and will vary from Institute to Institute
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
•Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Advertising Companies, Media Houses, Publishers, Educational Publishers
Work Environment: It is typically a desk job You will need to work on computers and smartphones, scheduling posts every week at a time. You are expected to work in a team.
Opportunities for work exist for differently abled in this field
Marketing and Social Media Manager→ Digital Marketing or Social Media In-charge → General Manager
The approx. salary of a Social Media Manager ranges between INR 30,000 - 54,000* per month.
Source - https://bit.ly/3GW6QlY
*These figures are taken from NCS and are indicative and subject to change
Experts from the field
Ankita Gaba is a Social Media Strategist, a lecturer, a consultant, and as well as an entrepreneur by profession. She is the co-founder of SocialSamosa.com, an Indian Social Media Knowledge Storehouse which tends to provide hands-on experienced and professional services running in various social media projects and campaigns by virtue. She is also a founder member of Superchooha which is one of the country's first social media firms Under her guidance, they have devised and conceptualized various online media solutions and strategies for several brands.*
Source - https://www.inventiva.co.in/stories/ankita-gaba-the-woman-who-set-benchmarks-in-the-indian-social-media-industry/
*The above information is for training purposes only and will not be used for any commercial gains
marketing manager, social media manager