SEO (Search Engine Optimization) encompasses all activities, that help a website rank better in search engines by leveraging the right keyword. An SEO manager is trained in providing the strategies required to find visitors who will need a particular service and converting them to a customer.
Personal Competencies
You are good with computers
You like to analyse problems/situations
You like to take on new responsibilities
You are comfortable with communicating with others
Entry Pathway
1. Complete 10+2 in the Science stream (Physics, Chemistry and Mathematics)
2. Complete a Bachelor’s degree (B.Tech/B.Sc./BCA/B.E.) in Computer Science/Information System
OR Complete a Bachelor’s degree followed by a Master’s degree (MBA) in Information System/Digital Marketing
OR Complete a Bachelor’s degree (BA) in in English/ Mass communication followed by a Master’s degree (MBA) in Information System/Digital Marketing
Please check the duration of the course during enrolment
Where will you study?
The course is offered by the Department of Computer Science. This list of Institutes is indicative only
Government Institutes 1. CR Rao Advanced Institute of Mathematics, Statistics and Computer Science, Hyderabad 2. Ayya Nadar Janaki Ammal College, Tamil Nadu 3. Atma Ram Sanatan Dharma College, New Delhi 4. Asutosh College, Kolkata 5. Bhaskaracharya College of Applied Sciences, New Delhi 6. College of Applied Science (IHRD), Kerala 7. Government Engineering College, Bikaner 8. East Calcutta Girls College, Kolkata
Private Institutes (Please check if Institute is affiliated and accredited with UGC and AICTE before applying) 1. Annai College of Arts and Science, Tamil Nadu 2. AD Patel Institute of Technology, Gujarat 3. All India Institute of Management Studies, Chennai 4. Acropolis Institute of Management Studies and Research, Indore 5. Acharya Prafulla Chandra College, Kolkata 6. Bangalore City College, Bangalore 7. Bapatla Engineering College, Andhra Pradesh 8. Bonnie Foi College, Bhopal
*NPTEL - National Programme in Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio - video form
Fees
The approx. course fee ranges between INR 45,000 - 30,00,000* for the full course
*(The above mentioned figures are approximate numbers. This will vary from Institute to Institute)
Scholarships & Loans
Scholarships
• Engineering specific scholarships - You can opt for engineering-specific scholarships such as IndusInd Foundation Scholarship, Baba Gurbachan Singh Scholarship Scheme, Samsung Star Scholar Programme 2022, Central Sector Scheme Of Scholarships, JSPN Scholarship 2022 and so on • National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of Work - You can work in any company or business with an online presence who wishes to reach more people, such as startups, educational institutions and so on.
Work Environment - The work timings are typically 5 to 6 days a week for 8 to 9 hours per day. Shift system is applicable.
Entrepreneurship - You can work in your own company as well as pursue freelancing in this profession.
Opportunities for work exist for differently abled in this field
Expected Growth Path
SEO analyst → SEO strategist → SEO Manager → Head of SEO → Director of SEO
Expected Income
The approx. salary of a SEO Manager ranges between INR 19,500 - 84,000* per month
Stephanie Castillo is Associate SEO manager for The New York Times. Previously she has worked with media houses like Hearst Magazines and Time Inc’s news group. She has BA in English and Mass Communication from the King's College.*
SEO Manager
NCS Code: NA | IT0091. Complete 10+2 in the Science stream (Physics, Chemistry and Mathematics)
2. Complete a Bachelor’s degree (B.Tech/B.Sc./BCA/B.E.) in Computer Science/Information System
OR Complete a Bachelor’s degree followed by a Master’s degree (MBA) in Information System/Digital Marketing
OR Complete a Bachelor’s degree (BA) in in English/ Mass communication followed by a Master’s degree (MBA) in Information System/Digital Marketing
Please check the duration of the course during enrolment
The course is offered by the Department of Computer Science.
This list of Institutes is indicative only
Government Institutes
1. CR Rao Advanced Institute of Mathematics, Statistics and Computer Science, Hyderabad
2. Ayya Nadar Janaki Ammal College, Tamil Nadu
3. Atma Ram Sanatan Dharma College, New Delhi
4. Asutosh College, Kolkata
5. Bhaskaracharya College of Applied Sciences, New Delhi
6. College of Applied Science (IHRD), Kerala
7. Government Engineering College, Bikaner
8. East Calcutta Girls College, Kolkata
Private Institutes
(Please check if Institute is affiliated and accredited with UGC and AICTE before applying)
1. Annai College of Arts and Science, Tamil Nadu
2. AD Patel Institute of Technology, Gujarat
3. All India Institute of Management Studies, Chennai
4. Acropolis Institute of Management Studies and Research, Indore
5. Acharya Prafulla Chandra College, Kolkata
6. Bangalore City College, Bangalore
7. Bapatla Engineering College, Andhra Pradesh
8. Bonnie Foi College, Bhopal
Information on Institute rankings is available at - https://www.nirfindia.org/2022/Ranking.html
Distance Learning Institute
Indira Gandhi National Open University (IGNOU), New Delhi
Online courses
• NPTEL* Swayam - https://nptel.ac.in/courses/110104070
• Udemy - https://www.udemy.com/course/search-engine-optimization-for-business/
*NPTEL - National Programme in Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio - video form
The approx. course fee ranges between INR 45,000 - 30,00,000* for the full course
*(The above mentioned figures are approximate numbers. This will vary from Institute to Institute)
Scholarships
• Engineering specific scholarships - You can opt for engineering-specific scholarships such as IndusInd Foundation Scholarship, Baba Gurbachan Singh Scholarship Scheme, Samsung Star Scholar Programme 2022, Central Sector Scheme Of Scholarships, JSPN Scholarship 2022 and so on
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work - You can work in any company or business with an online presence who wishes to reach more people, such as startups, educational institutions and so on.
Work Environment - The work timings are typically 5 to 6 days a week for 8 to 9 hours per day. Shift system is applicable.
Entrepreneurship - You can work in your own company as well as pursue freelancing in this profession.
Opportunities for work exist for differently abled in this field
SEO analyst → SEO strategist → SEO Manager → Head of SEO → Director of SEO
The approx. salary of a SEO Manager ranges between INR 19,500 - 84,000* per month
Source - https://www.payscale.com/research/IN/Job=Search_Engine_Optimization_(SEO)_Manager/Salary
*These figures are indicative and subject to change
Experts from the field
Stephanie Castillo is Associate SEO manager for The New York Times. Previously she has worked with media houses like Hearst Magazines and Time Inc’s news group. She has BA in English and Mass Communication from the King's College.*
Source - https://www.oprahdaily.com/author/209917/stephanie-castillo/
*The above information is for training purposes only and will not be used for any commercial gains.
search engine optimisation, keywords engineer, search engine optimisation manager