Sales and Marketing is an important corporate function focused on marketing the service/ product and converting demands into sales. Sales and marketing managers develop marketing strategy, conduct market research, develop promotions and advertising, handle public relations etc.
Personal Competencies
You like to try to persuade or influence people\
You like to work independently
You have excellent communication skills
You like to set new goals for yourself
Entry Pathway
Graduation is not mandatory for entering a sales career, but a graduate degree (preferred streams are B.B.A., B.Com., B.B.A., B.B.M.) and specialised courses in sales and marketing are needed for career development.
1. Complete 10+2 in any stream
2. Complete Bachelor's degree from any stream, followed by PG Diploma/Master’s degree in Business Administration (M.B.A.)
For admissions for Bachelor’s degree, you must qualify in one of these entrance examinations: CET, SET, DU JAT, SET etc. and for post graduate degree, you must qualify in any of the following exams: CAT/ XAT/ GMAT/ SNAP/ NMAT/ CMAT.
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Department of Management or Commerce. This list of institutes is indicative only
Government Institutes 1. IIM,Ahmedabad 2. IIM ,Bangalore 3.IIM,Kolkata 4. Department of Management Studies, IIT Delhi 5.. Government College of Commerce and Business Administration, Chandigarh 6. IIM Kozhikode 7. IIM Lucknow 8. Madras Christian College, Chennai
Private Institutes (Please check if Institute is affiliated and accredited with UGC before applying) 1. Amity University, Raipur/ Gwalior 2. PP Savani University, Surat 3. Lal Bahadur Shastri Institute of Technology & Management, Indore 4. University of Technology, Jaipur 5. Institute Management & Research 6. IBMR IBS, Bangalore 7. Institute of Management & Research, Ghaziabad 8. Narsee Monjee, Mumbai
* NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
Fees
The approx. course fee ranges between INR 1,00,000-3,00,000*
*The above mentioned figures are approximate numbers. This will vary from Institute to Institute
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes* • Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI* • Scholarships are also made available in institutes based on merit* *(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA) • Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans
Where will you work?
Places of Work: Corporate houses, MNCs, Private Companies, Corporations, Banks.
Work Environment: It involves local/countrywide travelling. You may have to lead a team. Working hours vary day to day.
Opportunities for work exist for differently abled in this field
Expected Growth Path
Sales Representative → Sales Supervisor → Area Sales Manager → Regional Sales Manager/Zonal Sales Manager → General Sales Manager → Director Sales
Expected Income
The approx. salary of Sales and Marketing Manager ranges between INR 24,000 - INR 84,000 * per month.
Gautam Vijh has been in the thick of action in sectors as varied as appliances to tyres and finally at Ranbaxy in Global Consumer Healthcare (GCHC), looking after UP, Uttaranchal, Bihar, Jharkhand and Odisha. A commerce graduate with a diploma in management from Lucknow, Vijh believes that he can operate in any given condition. He started his career as a Distributor salesman, working with Philips Lighting, Godfrey Phillips and MRF Tyres and moved on to more diverse roles that led him to apply his learning and experience. He is now Regional Sales Manager, Central with Ranbaxy.*
Sales and Marketing Manager
NCS Code: NA | MG002Graduation is not mandatory for entering a sales career, but a graduate degree (preferred streams are B.B.A., B.Com., B.B.A., B.B.M.) and specialised courses in sales and marketing are needed for career development.
1. Complete 10+2 in any stream
2. Complete Bachelor's degree from any stream, followed by PG Diploma/Master’s degree in Business Administration (M.B.A.)
For admissions for Bachelor’s degree, you must qualify in one of these entrance examinations: CET, SET, DU JAT, SET etc. and for post graduate degree, you must qualify in any of the following exams: CAT/ XAT/ GMAT/ SNAP/ NMAT/ CMAT.
Please check the duration of the course during enrolment
This course is offered by the Department of Management or Commerce.
This list of institutes is indicative only
Government Institutes
1. IIM,Ahmedabad
2. IIM ,Bangalore
3.IIM,Kolkata
4. Department of Management Studies, IIT Delhi
5.. Government College of Commerce and Business Administration, Chandigarh
6. IIM Kozhikode
7. IIM Lucknow
8. Madras Christian College, Chennai
Private Institutes
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Amity University, Raipur/ Gwalior
2. PP Savani University, Surat
3. Lal Bahadur Shastri Institute of Technology & Management, Indore
4. University of Technology, Jaipur
5. Institute Management & Research
6. IBMR IBS, Bangalore
7. Institute of Management & Research, Ghaziabad
8. Narsee Monjee, Mumbai
Information on the institute rankings can be found at - https://www.nirfindia.org/2022/Ranking.html
Distance Learning Institute
Indira Gandhi National Open University (IGNOU)
Online Courses
• Udemy - https://www.udemy.com/topic/marketing-management
• Courera - https://in.coursera.org/coursesquery=marketing%20management
• NPTEL* Swayam - https://onlinecourses.nptel.ac.in
* NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
The approx. course fee ranges between INR 1,00,000-3,00,000*
*The above mentioned figures are approximate numbers. This will vary from Institute to Institute
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI*
• Scholarships are also made available in institutes based on merit* *(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA)
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans
Places of Work: Corporate houses, MNCs, Private Companies, Corporations, Banks.
Work Environment: It involves local/countrywide travelling. You may have to lead a team. Working hours vary day to day.
Opportunities for work exist for differently abled in this field
Sales Representative → Sales Supervisor → Area Sales Manager → Regional Sales Manager/Zonal Sales Manager → General Sales Manager → Director Sales
The approx. salary of Sales and Marketing Manager ranges between INR 24,000 - INR 84,000 * per month.
Source: https://www.payscale.com/research/IN/Job=Sales_and_Marketing_Manager/Salary
*These figures are indicative and subject to change
Experts from the field
Gautam Vijh has been in the thick of action in sectors as varied as appliances to tyres and finally at Ranbaxy in Global Consumer Healthcare (GCHC), looking after UP, Uttaranchal, Bihar, Jharkhand and Odisha. A commerce graduate with a diploma in management from Lucknow, Vijh believes that he can operate in any given condition. He started his career as a Distributor salesman, working with Philips Lighting, Godfrey Phillips and MRF Tyres and moved on to more diverse roles that led him to apply his learning and experience. He is now Regional Sales Manager, Central with Ranbaxy.*
Source: https://economictimes.indiatimes.com/meet-indias-top-salesmen/articleshow/768185.cms
*The above information is for training purposes only and will not be used for any commercial gains
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