A Publicist is a person who generates publicity for an organisation, product or individual through advertising, marketing and public relations. Publicists are responsible for promoting their clients, creating their clients' images among the general public by pitching ideas to iournalists to capture media attention.
Personal Competencies
• Your communication skills are excellent
• You stay up-to-date with current events
• You are interested in understanding and managing social media
• You are good at planning and organizing events
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete Bachelor's degree in Journalism/Mass Communication OR
Complete Bachelor's degree in Journalism/Mass Communication followed by Master's degree in Public Relations OR
Complete Bachelor's degree in Journalism/Mass Communication followed by Postgraduate Diploma in public Relations and Advertising Management based on entrance examinations such as CAT, MAT, SNAP IBSAT, MAH CET, TAN CET, etc.
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Departments of Journalism/Mass Communication.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Mass Communication, New Delhi
2. Asutosh College, Kolkata, West Bengal
3. Jadavpur University, Kolkata, West Bengal
4. Maharani Laxmibai Arts and Commerce College, Gwalior, Madhya Pradesh
5. International Institute of Professional Studies (IIPS), Devi Ahilya University, Indore, Madhya Pradesh
6. Farook College, Kozhikode, Kerala
7. BJB Autonomous College, Bhubaneswar, Odisha
8. Patna Women's College, Patna, Bihar
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Asian Academy of film and Television, Noida, Uttar Pradesh
2. College of Arts and Science, Coimbatore, Tamil Nadu
3. Ramnarain Ruia Autonomous College, Mumbai, Maharashtra
4. YMCA Institute for Media Studies & Information Technology, New Delhi
5. St Joseph's College, Bangaluru, Karnataka
6. Vivekanand Education Society's College of Arts, Science and Commerce, Mumbai, Maharashtra
7. Mahendra Institute of Management and Technical Studies, Khurda, Odisha
8. Hinduja College, Mumbai, Maharashtra
The approx. course fee ranges between INR 1,000 - 5,00,000*
*These figures are estimated numbers and will vary from Institute to Institute
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
•Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Where will you work?
Places of Work: Magazines, Newspapers, Businesses, Individuals who need publicity like Actors, Athletes, etc., State and Central Government, Private Sector, Self-employment
Work Environment: As a Publicist, you will need to be on your toes and local travelling is going to be a part of the job. You may need to handle a team. Working hours are IO to 12 hours a day for 6 to 7 days a week varying from company to company.
Opportunities for work exist for differently abled in this field
Expected Growth Path
Publicity Officer → Senior Publicity Officer → Team Lead, Publicity → Head of Publicity → General Manager → Head of Company/CEO
Expected Income
The approx. salary of a Publicist ranges between INR 22,000 - 40,000* and more per month.
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Bela Rajan (Founder & Director, Ketchum Sampark Public Relations Pvt Ltd) - A postgraduate in law and journalism, Bela is a professional with more than two decades of experience in Media and Communications, She started her career with 'Consilium', India's first Public Relations Consultancy firm. In 1994, Rajan and Bela started Sampark. Later, Sampark entered into a JV with Ketchum lnc to form Ketchum Sampark wherein she still continues to play a stellar role in nurturing key clients in the corporate space.*
PUBLICIST
NCS Code: NA | AMM049• Your communication skills are excellent
• You stay up-to-date with current events
• You are interested in understanding and managing social media
• You are good at planning and organizing events
1. Complete 10 + 2 in any stream
2. Complete Bachelor's degree in Journalism/Mass Communication
OR
Complete Bachelor's degree in Journalism/Mass Communication followed by Master's degree in Public Relations
OR
Complete Bachelor's degree in Journalism/Mass Communication followed by Postgraduate Diploma in public Relations and Advertising Management based on entrance examinations such as CAT, MAT, SNAP IBSAT, MAH CET, TAN CET, etc.
Please check the duration of the course during enrolment
This course is offered by the Departments of Journalism/Mass Communication.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Mass Communication, New Delhi
2. Asutosh College, Kolkata, West Bengal
3. Jadavpur University, Kolkata, West Bengal
4. Maharani Laxmibai Arts and Commerce College, Gwalior, Madhya Pradesh
5. International Institute of Professional Studies (IIPS), Devi Ahilya University, Indore, Madhya Pradesh
6. Farook College, Kozhikode, Kerala
7. BJB Autonomous College, Bhubaneswar, Odisha
8. Patna Women's College, Patna, Bihar
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Asian Academy of film and Television, Noida, Uttar Pradesh
2. College of Arts and Science, Coimbatore, Tamil Nadu
3. Ramnarain Ruia Autonomous College, Mumbai, Maharashtra
4. YMCA Institute for Media Studies & Information Technology, New Delhi
5. St Joseph's College, Bangaluru, Karnataka
6. Vivekanand Education Society's College of Arts, Science and Commerce, Mumbai, Maharashtra
7. Mahendra Institute of Management and Technical Studies, Khurda, Odisha
8. Hinduja College, Mumbai, Maharashtra
Information on Institute rankings is available at - https://www.nirfindia.org/Ranking/2023/Ranking.html
The approx. course fee ranges between INR 1,000 - 5,00,000*
*These figures are estimated numbers and will vary from Institute to Institute
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
•Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Magazines, Newspapers, Businesses, Individuals who need publicity like Actors, Athletes, etc., State and Central Government, Private Sector, Self-employment
Work Environment: As a Publicist, you will need to be on your toes and local travelling is going to be a part of the job. You may need to handle a team. Working hours are IO to 12 hours a day for 6 to 7 days a week varying from company to company.
Opportunities for work exist for differently abled in this field
Publicity Officer → Senior Publicity Officer → Team Lead, Publicity → Head of Publicity → General Manager → Head of Company/CEO
The approx. salary of a Publicist ranges between INR 22,000 - 40,000* and more per month.
Source: https://www.glassdoor.co.in/Salaries/publicist-salary-SRCH_KO0,9.htm
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Bela Rajan (Founder & Director, Ketchum Sampark Public Relations Pvt Ltd) - A postgraduate in law and journalism, Bela is a professional with more than two decades of experience in Media and Communications, She started her career with 'Consilium', India's first Public Relations Consultancy firm. In 1994, Rajan and Bela started Sampark. Later, Sampark entered into a JV with Ketchum lnc to form Ketchum Sampark wherein she still continues to play a stellar role in nurturing key clients in the corporate space.*
Source: https://reputationtoday.in/indias-top-10-women-in-public-relations/
*The above information is for training purposes only and will not be used for any commercial gains
publicist, publicity officer, publicity executive