Public Relations Managers work on establishing and maintaining a healthy and long term relationship between a company/organisation and its target audience/public/ employees/ investors/partners/ stakeholders.They are responsible for flow of information from the company to the public and also carrying feedback from the public back to the company as well. This involves writing press releases, organising fundraisers and events and representing the client to company and vice versa.
Personal Competencies
You have excellent communication and interpersonal skills
You have good command over English
You enjoy solving problems
You pay attention to details
Entry Pathway
1. Complete 10+2 2. Complete Bachelor's degree in Mass Communication/Journalism/Language/Mass Media OR Complete Bachelor's degree in Mass Communication/Journalism/Language/ Mass Media and then pursue a PG Diploma in Public Relations OR Complete Bachelor's degree in Mass Communication/Journalism/Language/Mass Media and then pursue a Master's degree in Public Relations and Advertisement/Communications
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the department of Mass Communication or Journalism or Public Relations. This list of institutes is indicative only
Government Institutes 1. Indian Institute of Mass Communication, New Delhi 2. Film and Television Institute of India, Pune 3. Department of Journalism and Mass Communication, BHU, Varanasi 4. Department of Communication and Journalism, Pune 5. Institute of Mass Communication, Film and Television Studies, Kolkata 6. Institute of Mass Communication and Media Technology, Kurukshetra University, Kurukshetra 7. Government Post Graduate College, Himachal Pradesh 8. Kalyan Post Graduate College, Bhilaingar
Private Institutes (Please check if Institute is affiliated and accredited with UGC before applying) 1. St. Xavier's College, Mumbai 2. Sophia College for Women, Mumbai 3. MIT World Peace University, Pune 4. Maharaja Agrasen Institute of Management Studies, New Delhi 5. Vivekananda Institute of Professional Studies, Delhi 6. NSHM Knowledge Campus, Kolkata 7. NMKRV College for Women, Bangalore 8. Amity University, Noida
*NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
Fees
The approx. course fee ranges between INR 5,000 to 7,00,000*
*The above mentioned figures are approximate numbers. This will vary from Institute to Institute
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes* • Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI* • Scholarships are also made available in institutes based on merit* *(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA) • Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans
Where will you work?
Places of Work: Businesses, Private companies, Trusts, Schools, Colleges, Specialised education institutes, Private banks, individuals like politicians, sportspersons, actors etc.
Work Environment: You will be working in a dynamic environment where collaborative work is required. Travelling maybe part of the job. You are expected to work for 9 hours everyday for 6 days a week. Overtime may be involved.
Opportunities for work exist for differently abled in this field
Expected Growth Path
Public Relations Officer → Senior Public Relations Officer → Team Lead, Public Relations → Head of Public Relations → General Manager → Head of Company/CEO
Expected Income
The approx. salary of a Public Relations Manager ranges between INR 15,000 - INR 20,000* per month for freshers and between INR 25,000 - 49,000* per month for candidates with experience.
Source: https://bit.ly/3HsGt7w *(These figures are taken from NCS and are indicative and subject to change)
Experts from the field
Nandita Lakshmanan is the Founder CEO of The Practice which is a well known independent PR firm in India. She began her PR career in 1993 with Genesis PR. She was responsible for starting and spearheading the company's technology-focused division as well as operations in the South. Nandita has been instrumental in developing strategies for leading multinationals like Intel, IBM Software Group, 3M etc. In her stint at Genesis PR, she was instrumental in launching the Indian operations of Volvo, Symantec, and Varity Perkins.*
Public Relations Manager
NCS Code: 2432.0200 | MG0081. Complete 10+2
2. Complete Bachelor's degree in Mass Communication/Journalism/Language/Mass Media OR Complete Bachelor's degree in Mass Communication/Journalism/Language/ Mass Media and then pursue a PG Diploma in Public Relations OR Complete Bachelor's degree in Mass Communication/Journalism/Language/Mass Media and then pursue a Master's degree in Public Relations and Advertisement/Communications
Please check the duration of the course during enrolment
This course is offered by the department of Mass Communication or Journalism or Public Relations.
This list of institutes is indicative only
Government Institutes
1. Indian Institute of Mass Communication, New Delhi
2. Film and Television Institute of India, Pune
3. Department of Journalism and Mass Communication, BHU, Varanasi
4. Department of Communication and Journalism, Pune
5. Institute of Mass Communication, Film and Television Studies, Kolkata
6. Institute of Mass Communication and Media Technology, Kurukshetra University, Kurukshetra
7. Government Post Graduate College, Himachal Pradesh
8. Kalyan Post Graduate College, Bhilaingar
Private Institutes
(Please check if Institute is affiliated and accredited with UGC before applying)
1. St. Xavier's College, Mumbai
2. Sophia College for Women, Mumbai
3. MIT World Peace University, Pune
4. Maharaja Agrasen Institute of Management Studies, New Delhi
5. Vivekananda Institute of Professional Studies, Delhi
6. NSHM Knowledge Campus, Kolkata
7. NMKRV College for Women, Bangalore
8. Amity University, Noida
Information on the institute rankings can be found at - https://www.nirfindia.org/2022/Ranking.html
Distance Learning
Institute Indira Gandhi National Open University (IGNOU)
Online Courses
• NPTEL*Swayam - https://onlinecourses.swayam2.ac.in/nou21_ge02/preview
• Coursera - https://in.coursera.org/courses?query=public%20relations
• Udemy - https://www.udemy.com/courses/search/?src=ukw&q=PR+management+
*NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
The approx. course fee ranges between INR 5,000 to 7,00,000*
*The above mentioned figures are approximate numbers. This will vary from Institute to Institute
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI*
• Scholarships are also made available in institutes based on merit* *(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA)
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans
Places of Work:
Businesses, Private companies, Trusts, Schools, Colleges, Specialised education institutes, Private banks, individuals like politicians, sportspersons, actors etc.
Work Environment:
You will be working in a dynamic environment where collaborative work is required. Travelling maybe part of the job. You are expected to work for 9 hours everyday for 6 days a week. Overtime may be involved.
Opportunities for work exist for differently abled in this field
Public Relations Officer → Senior Public Relations Officer → Team Lead, Public Relations → Head of Public Relations → General Manager → Head of Company/CEO
The approx. salary of a Public Relations Manager ranges between INR 15,000 - INR 20,000* per month for freshers and between INR 25,000 - 49,000* per month for candidates with experience.
Source: https://bit.ly/3HsGt7w
*(These figures are taken from NCS and are indicative and subject to change)
Experts from the field
Nandita Lakshmanan is the Founder CEO of The Practice which is a well known independent PR firm in India. She began her PR career in 1993 with Genesis PR. She was responsible for starting and spearheading the company's technology-focused division as well as operations in the South. Nandita has been instrumental in developing strategies for leading multinationals like Intel, IBM Software Group, 3M etc. In her stint at Genesis PR, she was instrumental in launching the Indian operations of Volvo, Symantec, and Varity Perkins.*
Source: https://www.exchange4media.com/pr-watch-news/nandita-lakshmanfounder-and-ceothe-practice-86090.html
*The above information is for training purposes only and will not be used for any commercial gains
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