An Online Advertising Manager is responsible for generating brand awareness. To achieve this end, they implement online marketing strategies to ensure that their product or service gains greater visibility
Personal Competencies
• You have excellent verbal and written communication
• You are a creative person
• You like to analyse problems and situations
• You have a strong desire to know about different media
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete Bachelor's degree in Business Administration (BBA) in Marketing Advertising/Media Science or related specialization OR
Complete Bachelor's degree in Business Administration (BBA) in Marketing /Advertising/Media Science or related specialization followed by Master's degree in the same or related field OR
Complete Diploma in Business Administration/Marketing/Advertising
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Department of Business/Management.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indan Institute of Management (IIM), Ahmedabad, Gujarat
2. IIM Bangaluru, Karnataka
3. Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Indian Institute of Science and Management, Ranchi, Jharkhand
5.IIM Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tamil Nadu
7. Indian Maritime Uriversity, Kochi Campus, Kerala
8. Kamala Nehru College, University of Delhi, New Delhi
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC and AICTE before applying)
1. MIT University, Shillong, Meghalaya
2. School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
3. Ajeenkya DY Patil University, Pune, Maharashtra
4. Jain University, Bengaluru, Karnataka
5. Nagindas Khandwala College, Mumbai,
6. Indian Institute of Digital Education Mumbai, Maharashtra
7. Sri Bhagawan Mahaveer Jain College, Vishweshwarapura, Karnataka
The approx. course fee ranges between INR 24,000 -20,00,000*
*These figures are estimated numbers and will vary from Institute to Institute
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Where will you work?
Places of Work: Advertising Agencies, PR Agencies, Marketing Companies, Corporate Businesses and Media Houses.
Work Environment:: It is a desk job. You may need to handle a team. Travel may be a part of the job role. You are likely to work 5 to 6 days a week and 8 to 9 hours every day. This may vary from organization to organization. You might have to put in more hours as and when the necessity arises.
Opportunities for work exist for differently abled in this field
Expected Growth Path
Advertising Operations Coordinator (Digital) → Advertising Operations Manager → Advertising Specialist → Advertising Producer → Head of Geographical Unit → Head of Company
Expected Income
The approx. salary of a fresher Online Advertising Manager ranges between INR 10,000 - 25,000* per month.
The approx. salary of an experienced (4 to 6 years) Online Advertising Manager ranges between INR 35,000 - 80,000* per month.
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Eric Douglas Bratten is an Advertising Manager for The New York Times. He graduated from St. Vincent College and received an MBA from American International College.*
ONLINE ADVERTISING MANAGER
NCS Code: NA | AMM041• You have excellent verbal and written communication
• You are a creative person
• You like to analyse problems and situations
• You have a strong desire to know about different media
1. Complete 10 + 2 in any stream
2. Complete Bachelor's degree in Business Administration (BBA) in Marketing Advertising/Media Science or related specialization
OR
Complete Bachelor's degree in Business Administration (BBA) in Marketing /Advertising/Media Science or related specialization followed by Master's degree in the same or related field
OR
Complete Diploma in Business Administration/Marketing/Advertising
Please check the duration of the course during enrolment
This course is offered by the Department of Business/Management.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indan Institute of Management (IIM), Ahmedabad, Gujarat
2. IIM Bangaluru, Karnataka
3. Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Indian Institute of Science and Management, Ranchi, Jharkhand
5.IIM Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tamil Nadu
7. Indian Maritime Uriversity, Kochi Campus, Kerala
8. Kamala Nehru College, University of Delhi, New Delhi
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC and AICTE before applying)
1. MIT University, Shillong, Meghalaya
2. School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
3. Ajeenkya DY Patil University, Pune, Maharashtra
4. Jain University, Bengaluru, Karnataka
5. Nagindas Khandwala College, Mumbai,
6. Indian Institute of Digital Education Mumbai, Maharashtra
7. Sri Bhagawan Mahaveer Jain College, Vishweshwarapura, Karnataka
Information on Institute rankings is available at - https://www.nirfindia.org/Ranking/2023/Ranking.html
The approx. course fee ranges between INR 24,000 -20,00,000*
*These figures are estimated numbers and will vary from Institute to Institute
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Advertising Agencies, PR Agencies, Marketing Companies, Corporate Businesses and Media Houses.
Work Environment:: It is a desk job. You may need to handle a team. Travel may be a part of the job role. You are likely to work 5 to 6 days a week and 8 to 9 hours every day. This may vary from organization to organization. You might have to put in more hours as and when the necessity arises.
Opportunities for work exist for differently abled in this field
Advertising Operations Coordinator (Digital) → Advertising Operations Manager → Advertising Specialist → Advertising Producer → Head of Geographical Unit → Head of Company
The approx. salary of a fresher Online Advertising Manager ranges between INR 10,000 - 25,000* per month.
The approx. salary of an experienced (4 to 6 years) Online Advertising Manager ranges between INR 35,000 - 80,000* per month.
Source - https://bit.ly/3ILBXSz
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Eric Douglas Bratten is an Advertising Manager for The New York Times. He graduated from St. Vincent College and received an MBA from American International College.*
Source: https://www.nytimes.com/2010/10/03/fashion/weddings/03SCHNURE.html
*The above information is for training purposes only and will not be used for any commercial gains
digital advertising operations coordinator, ad trafficker, ad campaign manager