Online advertising managers are responsible for generating brand awareness. To achieve this end, they implement online marketing strategies to ensure that their product or service gains greater visibility.
Personal Competencies
You have excellent verbal and written communication
You are a creative person
You like to analyse problems and situations
You have a strong desire to know about different media
Entry Pathway
1. Complete Class 10 + 2 in any stream and then pursue a Bachelor's in Business Administration (BBA)/Marketing/Advertising/Media Science etc
OR
Complete Class 10 + 2 in any stream, pursue a Bachelor's in Business Administration (BBA)/Marketing/Advertising/Media Science etc and then follow it up with a Master’s in the same or related field
OR
Complete Class 10 + 2 in any stream and then pursue a Diploma in Business Administration/Marketing/Advertising etc
Please check the duration of the course during enrolment.
Where will you study?
The subjects are offered by the Department of Mass Communications *This list of institutes is indicative only
Government Institutes 1. IIM Ahmedabad 2. IIM Bangalore 3. Indian Institute of Social Welfare and Business Management, Kolkata 4. Indian Institute of Science and Management, Ranchi 5. IIM Indore 6. Tamil Nadu Open University, Chennai 7. BCET Gurdaspur - Beant College of Engineering and Technology 8. Kamala Nehru College, University of Delhi
Private Institutes *(Please check if institute is affiliated and accredited with UGC before applying) 1. Bharatiya Vidya Bhavan, Calcutta 2. School of Business, University of Petroleum and Energy Studies, Dehradun 3. Ajeenkya DY Patil University, Pune 4. Jain University, Bangalore 5. Nagindas Khandwala College, Mumbai 6. University of Technology, Jaipur 7. MIT University, Shillong 8. Sri Bhagawan Mahaveer Jain First Grade College, Kolar Government
Distance Learning Institute Indira Gandhi National Open University (IGNOU)
*NPTEL stands for National Programme on Technology Enhanced Learning is a programme initiated by the government of India which offers numerous audio and video courses on a wide variety of subjects and aims to make learning accessible for all.
Fees
The approx. course fee ranges between INR 24,000-20,00,000*
*The above-mentioned figures are approximate numbers. This will vary from institute to institute
Scholarships & Loans
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of Work: Advertising agencies, PR agencies, marketing companies, corporate businesses and media houses
Work Environment: It is a desk job. You may need to handle a team. Travel may be a part of the job role. You are likely to work 5 to 6 days a week and 8 to 9 hours every day. This may vary from organization to organization. You may have to put in more hours as and when the necessity arises.
*Opportunities for differently abled exist in this field
Expected Growth Path
Advertising Operations Co-Ordinator (Digital) → Advertising Operations Manager→ Advertising Specialist → Advertising Producer→ Head of Geographical Unit → Head of Company
Expected Income
The approx salary of an Online Advertising Manager ranges between INR 10,000 - 80,000* per month.
*These figures are taken from NCS and are indicative and subject to change
Experts from the field
Eric Douglas Bratten is an advertising manager for The New York Times. He graduated from St. Vincent College and received an MBA from American International College.*
Online Advertising Manager
NCS Code: 1222.0102 | MC0161. Complete Class 10 + 2 in any stream and then pursue a Bachelor's in Business Administration (BBA)/Marketing/Advertising/Media Science etc
OR
Complete Class 10 + 2 in any stream, pursue a Bachelor's in Business Administration (BBA)/Marketing/Advertising/Media Science etc and then follow it up with a Master’s in the same or related field
OR
Complete Class 10 + 2 in any stream and then pursue a Diploma in Business Administration/Marketing/Advertising etc
Please check the duration of the course during enrolment.
The subjects are offered by the Department of Mass Communications
*This list of institutes is indicative only
Government Institutes
1. IIM Ahmedabad
2. IIM Bangalore
3. Indian Institute of Social Welfare and Business Management, Kolkata
4. Indian Institute of Science and Management, Ranchi
5. IIM Indore
6. Tamil Nadu Open University, Chennai
7. BCET Gurdaspur - Beant College of Engineering and Technology
8. Kamala Nehru College, University of Delhi
Private Institutes
*(Please check if institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Calcutta
2. School of Business, University of Petroleum and Energy Studies, Dehradun
3. Ajeenkya DY Patil University, Pune
4. Jain University, Bangalore
5. Nagindas Khandwala College, Mumbai
6. University of Technology, Jaipur
7. MIT University, Shillong
8. Sri Bhagawan Mahaveer Jain First Grade College, Kolar Government
Distance Learning Institute
Indira Gandhi National Open University (IGNOU)
Online Courses
• Udemy: https://www.udemy.com/courses/marketing/advertising/
• Coursera: https://in.coursera.org/courses?query=advertising
*NPTEL stands for National Programme on Technology Enhanced Learning is a programme initiated by the government of India which offers numerous audio and video courses on a wide variety of subjects and aims to make learning accessible for all.
The approx. course fee ranges between INR 24,000-20,00,000*
*The above-mentioned figures are approximate numbers. This will vary from institute to institute
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Advertising agencies, PR agencies, marketing companies, corporate businesses and media houses
Work Environment: It is a desk job. You may need to handle a team. Travel may be a part of the job role. You are likely to work 5 to 6 days a week and 8 to 9 hours every day. This may vary from organization to organization. You may have to put in more hours as and when the necessity arises.
*Opportunities for differently abled exist in this field
Advertising Operations Co-Ordinator (Digital) → Advertising Operations Manager→ Advertising Specialist → Advertising Producer→ Head of Geographical Unit → Head of Company
The approx salary of an Online Advertising Manager ranges between INR 10,000 - 80,000* per month.
Source - https://bit.ly/3ILBXSz
*These figures are taken from NCS and are indicative and subject to change
Experts from the field
Eric Douglas Bratten is an advertising manager for The New York Times. He graduated from St. Vincent College and received an MBA from American International College.*
Source: https://www.nytimes.com/2010/10/03/fashion/weddings/03SCHNURE.html
*The above information is for training purposes only and will not be used for any commercial gains
digital advertising operations coordinator, ad trafficker, ad campaign manager