Digital Marketing Experts help build a digital connection with customers. They do this through effective online strategies such as Search Engine Optimization and Content Marketing. They are instrumental in boosting the appeal of a product or service.
Personal Competencies
• You have good communication skills
• You like to try to persuade people
• You like to work in teams
Entry Pathway
1. Complete 10+2 in any stream
2. Complete Bachelor's in a subject of your choice/Digital Marketing or related field OR
Complete a Diploma in Digital Marketing or any related field
Complete Bachelor's in Digital Marketing or any related field and then follow it up with a Master's in the same or allied field
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Department of Management.
This list of institutes is indicative only.
GOVERNMENT INSTITUTES
1. Indian Institute of Management (IIM) Ahmedabad, Gujarat
2. IIM Bengaluru, Karnataka
3. Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Indian Institute of Science and Management, Ranchi, Jharkhand
5, IIM Indore, Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tamil Nadu
7. Beant College of Engineering and Technology, Gurdaspur, Punjab
8. Indira Gandhi National Open University, New Delhi
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Kolkata, West Bengal
2. International School of Retail Management, Pune, Maharashtra
3. School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
4. Ajeenkya DY Patil University, Pune, Maharashtra
5. Jain University, Bengaluru, Karnataka
6. Nagindas Khandwala College, Mumbai, Maharashtra
7. Indian Institute of Digital Education, Mumbai, Maharashtra
8. University of Technology, Jaipur, Rajasthan
DISTANCE LEARNING INSTITUTE
Indira Gandhi National Open University (IGNOU)
Fees
The approx. course fee ranges between INR 15,000-3,00,000*
These figures are estimated numbers and will vary from Institute to Institute.
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Where will you work?
Places of Work: Any business looking to expand its digital presence will need a Digital Marketing expert
Work Environment: You will be working in an office set up, You are likely to work 48 hours a week and have fixed work hours, However, when a project is approaching completion, work hours may increase
Opportunities for work exist for differently abled in this field
Expected Growth Path
Digital Marketing or Social Media Manager → Digital Marketing or Social Media In-charge → General Manager
Expected Income
The approx. salary of a Digital Marketing expert ranges between INR 15,000 - 83,333* per month
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Priya Florence Shah is the founder and CEO of Blog Brandz, which is a digital marketing company. She did her Bachelor's in Biochemistry and Masters in Biotechnology. She also acquired Diplomas in Journalism, Advertising and Public Relations. She pursued a course in Digital Marketing from Columbia Business School and did a Social Media Certification (CSMMPTM) from Digital Vidya.*
DIGITAL MARKETING EXPERT
NCS Code: 2432.0201 | AMM025• You have good communication skills
• You like to try to persuade people
• You like to work in teams
1. Complete 10+2 in any stream
2. Complete Bachelor's in a subject of your choice/Digital Marketing or related field
OR
Complete a Diploma in Digital Marketing or any related field
Complete Bachelor's in Digital Marketing or any related field and then follow it up with a Master's in the same or allied field
Please check the duration of the course during enrolment
This course is offered by the Department of Management.
This list of institutes is indicative only.
GOVERNMENT INSTITUTES
1. Indian Institute of Management (IIM) Ahmedabad, Gujarat
2. IIM Bengaluru, Karnataka
3. Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Indian Institute of Science and Management, Ranchi, Jharkhand
5, IIM Indore, Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tamil Nadu
7. Beant College of Engineering and Technology, Gurdaspur, Punjab
8. Indira Gandhi National Open University, New Delhi
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Kolkata, West Bengal
2. International School of Retail Management, Pune, Maharashtra
3. School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
4. Ajeenkya DY Patil University, Pune, Maharashtra
5. Jain University, Bengaluru, Karnataka
6. Nagindas Khandwala College, Mumbai, Maharashtra
7. Indian Institute of Digital Education, Mumbai, Maharashtra
8. University of Technology, Jaipur, Rajasthan
Information on Institute rankings is available at - https://www.nirfindia.org/Ranking/2023/Ranking.html
DISTANCE LEARNING INSTITUTE
Indira Gandhi National Open University (IGNOU)
The approx. course fee ranges between INR 15,000-3,00,000*
These figures are estimated numbers and will vary from Institute to Institute.
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Any business looking to expand its digital presence will need a Digital Marketing expert
Work Environment: You will be working in an office set up, You are likely to work 48 hours a week and have fixed work hours, However, when a project is approaching completion, work hours may increase
Opportunities for work exist for differently abled in this field
Digital Marketing or Social Media Manager → Digital Marketing or Social Media In-charge → General Manager
The approx. salary of a Digital Marketing expert ranges between INR 15,000 - 83,333* per month
Source: https://bit.ly/3GlMKis
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Priya Florence Shah is the founder and CEO of Blog Brandz, which is a digital marketing company. She did her Bachelor's in Biochemistry and Masters in Biotechnology. She also acquired Diplomas in Journalism, Advertising and Public Relations. She pursued a course in Digital Marketing from Columbia Business School and did a Social Media Certification (CSMMPTM) from Digital Vidya.*
Source: https://www.priyashah.com/
*The above information is for training purposes only and will not be used for any commercial gains
online digital marketing, internet marketing manager, social media digital marketing expert