Copy Writers create content to promote a concept, an industry or enterprise, a product or a person, An extension of the world of advertising, the focus is on creating catchy advertisements that attract customers. One of the goals of a copywriter is the ability to attract, keep customers happy and gain new customers for their clients through language, image placement and persuasiveness.
Personal Competencies
• You have strong language skills and a love for writing
• You are highly imaginative and are a keen observer
• You are disciplined and consistent
• You pay attention to details
Entry Pathway
1. Complete 10 +2 in any subject combination
2. Complete Bachelor's degree in Journalism, Mass Communication, Advertising, Design or Marketing or any related field OR
Complete Bachelor's degree in Journalism or any related field, then pursue PG Diploma in Mass Communication, Advertising, Design or Marketing OR
Complete Bachelor's degree in Journalism or any related field, and then follow it up with a Master's in the same or related field
Please check the duration of the course during enrolment
Where will you study?
This is offered by the Department of Arts or Mass Communications or Journalism.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. National Institute of Advertising, Noida, Uttar Pradesh
2. St. Stephen's College, New Delhi
3. Miranda House, New Delhi
4. Jesus & Mary College, New Delhi
5. Govemment Arts College, Bangaluru, Karnataka
6. Presidency College, Kolkata, West Bengal
7. Jadavpur University, Kolkata, West Bengal
8. Bihar National College, Patna, Bihar
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1 . Adamas University, Kolkata, West Bengal
2. Amity University, Kolkata, New Delhi
3, Christ University, Bangaluru, Karnataka
4. St. Xavier's College, Kolkata, West Bengal
5. JDT Islam College of Arts And Science,Kozhikode, Kerala
6. St. Mary's College, Thrissur, Kerala
7. Loyola College, Chennai, Tamil Nadu
8. Stella Maris College, Chennai, Tamil Nadu
Fees
The approx. course fee ranges between INR 30,000-5,00,000*
*These figures are estimated numbers and will vary from Institute to Institute,
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
•Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Where will you work?
Places of Work: You can work at creative agencies, government organisations, public relations firms, publishing houses, and film and TV studios, ad agencies and media and entertainment companies among others.
Entrepreneurship: You may choose to freelance and handle multiple projects at the same time.
Work Environment: It is a desk job. Your work hours may range from 8 to IO hours every day for 5 to 6 days a week This may vary from company to company.
Opportunities for work exist for differently abled in this field
Expected Growth Path
Trainee → Copy Writer → Senior Copy Writer
Expected Income
The approx. starting salary of a Copy Writer ranges between INR 16,000 - 50,000* per month or more depending on experience.
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Anuja Chauhan completed her BA in Economics from Miranda House, Delhi and her Diploma in Mass Communications from Royal Melbourne Institute of Technolgy. She started her career in an advertising firm as a copy writer and was responsible for some of the most catchworthy phrases in the field of advertising such as " Yeh Dil Maange More", "Kitkat break banta hap, "Oye Bubbly" and " Tedha hain par mera hain".*
COPY WRITER
NCS Code: NA | AMM022• You have strong language skills and a love for writing
• You are highly imaginative and are a keen observer
• You are disciplined and consistent
• You pay attention to details
1. Complete 10 +2 in any subject combination
2. Complete Bachelor's degree in Journalism, Mass Communication, Advertising, Design or Marketing or any related field
OR
Complete Bachelor's degree in Journalism or any related field, then pursue PG Diploma in Mass Communication, Advertising, Design or Marketing
OR
Complete Bachelor's degree in Journalism or any related field, and then follow it up with a Master's in the same or related field
Please check the duration of the course during enrolment
This is offered by the Department of Arts or Mass Communications or Journalism.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. National Institute of Advertising, Noida, Uttar Pradesh
2. St. Stephen's College, New Delhi
3. Miranda House, New Delhi
4. Jesus & Mary College, New Delhi
5. Govemment Arts College, Bangaluru, Karnataka
6. Presidency College, Kolkata, West Bengal
7. Jadavpur University, Kolkata, West Bengal
8. Bihar National College, Patna, Bihar
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1 . Adamas University, Kolkata, West Bengal
2. Amity University, Kolkata, New Delhi
3, Christ University, Bangaluru, Karnataka
4. St. Xavier's College, Kolkata, West Bengal
5. JDT Islam College of Arts And Science,Kozhikode, Kerala
6. St. Mary's College, Thrissur, Kerala
7. Loyola College, Chennai, Tamil Nadu
8. Stella Maris College, Chennai, Tamil Nadu
The approx. course fee ranges between INR 30,000-5,00,000*
*These figures are estimated numbers and will vary from Institute to Institute,
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
•Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: You can work at creative agencies, government organisations, public relations firms, publishing houses, and film and TV studios, ad agencies and media and entertainment companies among others.
Entrepreneurship: You may choose to freelance and handle multiple projects at the same time.
Work Environment: It is a desk job. Your work hours may range from 8 to IO hours every day for 5 to 6 days a week This may vary from company to company.
Opportunities for work exist for differently abled in this field
Trainee → Copy Writer → Senior Copy Writer
The approx. starting salary of a Copy Writer ranges between INR 16,000 - 50,000* per month or more depending on experience.
Source: https://www.payscale.com/research/IN/Job=Copywriter/Salary
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Anuja Chauhan completed her BA in Economics from Miranda House, Delhi and her Diploma in Mass Communications from Royal Melbourne Institute of Technolgy. She started her career in an advertising firm as a copy writer and was responsible for some of the most catchworthy phrases in the field of advertising such as " Yeh Dil Maange More", "Kitkat break banta hap, "Oye Bubbly" and " Tedha hain par mera hain".*
Source: https://harpercollins.co.in/author-details/anuja-chauhan/#:~:text=Anuja%20Chauhan%20was%20an%20army,Darr%20ke%20Aage%20Jeet%20Hai
*The above information is for training purposes only and will not be used for any commercial gains
copy writer, content writer, creative copy writer