A Social Media Executive operates on social media platforms to maintain brand image, create awareness and ensure sales, A Social media executive is therefore responsible for the regular posting, campaigning, sharing in all the maior social media networks.
Personal Competencies
• You like to pay attention to details while working
• You are comfortable communicating with others
• You like to have clear instructions to follow
• You are comfortable working with a team
Entry Pathway
Minimum Qualification
• After completing class 12 and being 18 years of age you can enrol for National Skills Qualification Framework (NSQF)* level 4 Social Media Executive training.
* NSQF is a nationally integrated education and competency-based framework that enables persons to acquire desired competency levels in a chosen field. NSQF includes vocational education, vocational training, general education and technical education which prepares an individual for the job market with competent skills. An individual may return at any time to upgrade skills after gaining experience
Where will you study?
The course is offered by the Departments of Journalism/Mass Communication/Management
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Management, Ahmedabad, Gujarat
2. Indian Institute of Management, Bangaluru, Karnataka
3. Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Indian Institute of Science and Management, Ranchi, Jharkhand
5. Indian Institute of Management, Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tamilnadu
7, Indian Maritime University, Kochi Campus, Kerala
8. Shaheed Sukhdev College of Business Studies, New Delhi
PRIVATE INSTITUTES
(Please check if institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Kolkata
2. School of Retails Management, Pune, Maharashtra
3. School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
4. Ajeenkya DY University, pone, Maharashtra
5. Jain University, Bangalore, Karnataka
6. Nagindas Khandwala College, Mumbai, Maharashtra
7. MIT University, Shillong, Meghalaya
8. University of Technology, Jaipur, Rajasthan
Sanskar Singh completed his engineering degree but was passionate about social media. From his first year of engineering he started doing internship with NGOs. He handled their social media communication, as well as ensured participation for events, Gradually he started handling many other aspects of social media like video content, reels, scheduling of events and so on. By the time he graduated, he already had lot of freelancing assignments. Now, he runs his company called Vistaar Webx, which provides complete web solutions and he handles social media part of it.*
Source - Personal interview with Sanskar Singh, Banaras
*The above information is for training purposes only and will not be used for any commercial gains
social media jobs, social media executive, social media manager
SOCIAL MEDIA EXECUTIVE
NCS Code: NA | AMM058• You like to pay attention to details while working
• You are comfortable communicating with others
• You like to have clear instructions to follow
• You are comfortable working with a team
Minimum Qualification
• After completing class 12 and being 18 years of age you can enrol for National Skills Qualification Framework (NSQF)* level 4 Social Media Executive training.
* NSQF is a nationally integrated education and competency-based framework that enables persons to acquire desired competency levels in a chosen field. NSQF includes vocational education, vocational training, general education and technical education which prepares an individual for the job market with competent skills. An individual may return at any time to upgrade skills after gaining experience
The course is offered by the Departments of Journalism/Mass Communication/Management
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Management, Ahmedabad, Gujarat
2. Indian Institute of Management, Bangaluru, Karnataka
3. Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Indian Institute of Science and Management, Ranchi, Jharkhand
5. Indian Institute of Management, Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tamilnadu
7, Indian Maritime University, Kochi Campus, Kerala
8. Shaheed Sukhdev College of Business Studies, New Delhi
PRIVATE INSTITUTES
(Please check if institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Kolkata
2. School of Retails Management, Pune, Maharashtra
3. School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
4. Ajeenkya DY University, pone, Maharashtra
5. Jain University, Bangalore, Karnataka
6. Nagindas Khandwala College, Mumbai, Maharashtra
7. MIT University, Shillong, Meghalaya
8. University of Technology, Jaipur, Rajasthan
Information on Institute rankings is available at - https://www.nirfindia.org/Ranking/2023/Ranking.html
A majority of government schemes are free
SCHOLARSHIPS
• Visit the National Scholarship Portal for details on ITI registered with NSP: https://scholarships.gov.in/fresh/onlineInstituteSearchIndex
• Visit buddy4study.com for details on scholarships for ITI/Vocational Training: https://www.buddy4study.com/article/iti-scholarships
(Availability of these scholarships can vary from time to time)
Places of Work: PR Agencies, NGOs, News Channels, Print Media companies, Electronic Media companies, Schools and so on
Work Environment: You have to work for at least 8 to 9 hours and for 5 to 6 days a week. Shift duties may be there. Overtime is common.
Opportunities for work exist for differently abled in this field
Trainee/ Assistant Social Media Executive → Social Media Executive → Social Media Manager
The approx. salary of a Social Media Executive ranges between INR 7,000 - 20,000* per month
Source - https://www.ambitionbox.com/profile/social-media-marketing-executive-salary
*These figures are taken from NCS and are indicative and subject to change
Experts from the field
Sanskar Singh completed his engineering degree but was passionate about social media. From his first year of engineering he started doing internship with NGOs. He handled their social media communication, as well as ensured participation for events, Gradually he started handling many other aspects of social media like video content, reels, scheduling of events and so on. By the time he graduated, he already had lot of freelancing assignments. Now, he runs his company called Vistaar Webx, which provides complete web solutions and he handles social media part of it.*
Source - Personal interview with Sanskar Singh, Banaras
*The above information is for training purposes only and will not be used for any commercial gains
social media jobs, social media executive, social media manager