Public Relations Officers (PRO) are responsible for managing the reputation and image of their clients. They not only promote a positive and trustworthy image of their clients among the public, but also gain their support through planned campaigns. PROs often make use of social media platforms, newspapers, televisions and magazines to reach their goal.
Personal Competencies
• You like to work in teams
• You like to persuade people
• You are good at communication
• You pay attention to details
Entry Pathway
1. Complete 10+2 in any stream
2. Complete a Bachelods degree (BMC/BJMC/BJ) in Journalism and Mass Communication OR
Complete a Diploma in Journalism and Mass Communication OR
Complete a Bachelor's degree followed by a Masters degree (MJ/MJMC/MMC) in the same or related field
Please check the duration of the course during enrolment
Where will you study?
The course is offered by the Department of Mass Communications.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Mass Communication (IIMC), New Delhi
2. Lady Shri Ram College for Women, New Delhi
3. Hindu College, New Delhi
4. Hans Raj College, New Delhi
5. Presidency College, Chennai, Tamil Nadu
6. Gargi College, New Delhi
7. School of Broadcasting and Communication, Mumbai, Maharashtra
8. Miranda College, New Delhi
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. St. Xavier College, Mumbai, Maharashtra
2. Christ University, Bengaluru, Karnataka
3. Mudra Institute of Communication, Ahmedabad, Gujarat
4. Jai Hind College, Mumbai, Maharashtra
5. St. Xavier's College, Kolkata, West Bengal
6. Symbiosis Institute of Media and Communication, Pune, Maharashtra
7. The University of Petroleum & Energy Studies, Dehradun, Uttrakhand
8. The Delhi School of Communication, New Delhi
DISTANCE LEARNING INSTITUTE
Indira Gandhi National Open University (IGNOU)
Fees
The approximate course fee ranges between INR 1,000 - 3,00,000*
*These figures are estimated numbers and will vary from Institute to Institute.
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Where will you work?
Places of Work: Advertising, Marketing Agencies, Consultancies, Law and Professional Services Firms and Retailers among other
Work Environment: You will need to remain alert. You may have to handle a team. Local travel is a part of the job profile. You are likely to work 8 to 9 hours every day for 5 to 6 days a week. Shift system may be available
Opportunities for work exist for differently abled in this field
Expected Growth Path
Public Relation Officer → Senior public Relations Officer → Team Lead/PubIic Relations → Head of Public Relations → General Manage r→ Head of Company/CEO
Expected Income
The approx. salary of a public Relations Officer ranges between INR 15,000 - 49,000* per month.
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Mounam Ravi is a Public Relation Officer for the Tamil film industry He's been a part of many blockbuster movies including 96, Sketch, Kadamban, Pyaar Prema Kaadhal and Baana Kaathadi among others.*
PUBLIC RELATIONS OFFICER
NCS Code: 2432.02 | AMM048• You like to work in teams
• You like to persuade people
• You are good at communication
• You pay attention to details
1. Complete 10+2 in any stream
2. Complete a Bachelods degree (BMC/BJMC/BJ) in Journalism and Mass Communication
OR
Complete a Diploma in Journalism and Mass Communication
OR
Complete a Bachelor's degree followed by a Masters degree (MJ/MJMC/MMC) in the same or related field
Please check the duration of the course during enrolment
The course is offered by the Department of Mass Communications.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Mass Communication (IIMC), New Delhi
2. Lady Shri Ram College for Women, New Delhi
3. Hindu College, New Delhi
4. Hans Raj College, New Delhi
5. Presidency College, Chennai, Tamil Nadu
6. Gargi College, New Delhi
7. School of Broadcasting and Communication, Mumbai, Maharashtra
8. Miranda College, New Delhi
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. St. Xavier College, Mumbai, Maharashtra
2. Christ University, Bengaluru, Karnataka
3. Mudra Institute of Communication, Ahmedabad, Gujarat
4. Jai Hind College, Mumbai, Maharashtra
5. St. Xavier's College, Kolkata, West Bengal
6. Symbiosis Institute of Media and Communication, Pune, Maharashtra
7. The University of Petroleum & Energy Studies, Dehradun, Uttrakhand
8. The Delhi School of Communication, New Delhi
Information on Institute rankings is available at - https://www.nirfindia.org/Ranking/2023/Ranking.html
DISTANCE LEARNING INSTITUTE
Indira Gandhi National Open University (IGNOU)
The approximate course fee ranges between INR 1,000 - 3,00,000*
*These figures are estimated numbers and will vary from Institute to Institute.
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Advertising, Marketing Agencies, Consultancies, Law and Professional Services Firms and Retailers among other
Work Environment: You will need to remain alert. You may have to handle a team. Local travel is a part of the job profile. You are likely to work 8 to 9 hours every day for 5 to 6 days a week. Shift system may be available
Opportunities for work exist for differently abled in this field
Public Relation Officer → Senior public Relations Officer → Team Lead/PubIic Relations → Head of Public Relations → General Manage r→ Head of Company/CEO
The approx. salary of a public Relations Officer ranges between INR 15,000 - 49,000* per month.
Source - https://bit.ly/3ZOV7gz
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Mounam Ravi is a Public Relation Officer for the Tamil film industry He's been a part of many blockbuster movies including 96, Sketch, Kadamban, Pyaar Prema Kaadhal and Baana Kaathadi among others.*
Source: http://bit.ly/3Gza8dq
*The above information is for training purposes only and will not be used for any commercial gains
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