A Media Planner is responsible for putting in advertisements at the most opportune time so as to reach a large audience in a short time with minimum expenses. A Media Planner has to ensure sound visibility of the product of their client and also has to improve the image of that product, Media Planners also gather information regarding their target audience and tailor the advertisements or promotional content to appeal to the same.
Personal Competencies
• You have excellent verbal and written communication
• You pay attention to details
• You like to analyse things (problems/situations)
• You have a strong desire to know about different media
Entry Pathway
1. Complete 10+2 in any subiect combination
2. Pursue Bachelor's degree in Business and Administration (BBA) OR
Complete Bachelor's degree in Business and Administration (BBA) or related field and then pursue an MBA in Marketing
For admissions for Bachelor's degree, you must qualify in one of these entrance examinations: CET, SET, DU JAT, SET etc and for Post graduate degree, you must qualify in any of the followin exams: CAT/ XAT/ GMAT/SNAP/ NMAT/CMAT
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Department of management.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Management (IIM), Ahmedabad, Gujarat
2. IIM Bengaluru, Karnataka
3. Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Institute of Science and Management, Ranchi, Jharkhand
5. IIM Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tami Nadu
7. Beant College of Engineering and Technology, Gurdaspur, Punjab
8. Indira Gandhi National Open University, New Delhi
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Kolkata, West Bengal
2. School of Retail Management, Pune, Maharashtra
3. School of Business, University of Petroleum and Energy Studies, Dehradun,
4. Ajeenkya DY Patil University, Pune, Maharashtra
5. Jain University, Bangaluru, Karnataka
6. Nagindas Khandwala College, Mumbai, Maharashtra
7. Indian Institute of Digital Education. Mumbai, Maharashtra
8. University of Technology, Jaipur, Raiasthan
The approximate course fee ranges between INR 24,000 - 20,00,000* depending on type of college.
*These figures are estimated numbers and will vary from Institute to Institute
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Where will you work?
Places of Work: Advertising agencies, Media houses, Publishers, Educational publishers.
Work Environment: It is typically a desk job. You will need to work on computers and smartphones, scheduling posts every week at a time. YOU are expected to work in a team
Opportunities for work exist for differently abled in this field
Expected Growth Path
Assistant → Planner → Supervisor → Communications Director → Managing Director
Expected Income
The approx. salary of a Media Planner ranges between INR 17,000 - 80,000* and more per month.
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Madhu Chhibber is the CEO of Madison PR and has 24 years of experience in the field. She has also been employed as a business communications advisor to several reputed companies.*
MEDIA PLANNER
NCS Code: NA | AMM037• You have excellent verbal and written communication
• You pay attention to details
• You like to analyse things (problems/situations)
• You have a strong desire to know about different media
1. Complete 10+2 in any subiect combination
2. Pursue Bachelor's degree in Business and Administration (BBA)
OR
Complete Bachelor's degree in Business and Administration (BBA) or related field and then pursue an MBA in Marketing
For admissions for Bachelor's degree, you must qualify in one of these entrance examinations: CET, SET, DU JAT, SET etc and for Post graduate degree, you must qualify in any of the followin exams: CAT/ XAT/ GMAT/SNAP/ NMAT/CMAT
Please check the duration of the course during enrolment
This course is offered by the Department of management.
This list of institutes is indicative only
GOVERNMENT INSTITUTES
1. Indian Institute of Management (IIM), Ahmedabad, Gujarat
2. IIM Bengaluru, Karnataka
3. Institute of Social Welfare and Business Management, Kolkata, West Bengal
4. Institute of Science and Management, Ranchi, Jharkhand
5. IIM Indore, Madhya Pradesh
6. Tamil Nadu Open University, Chennai, Tami Nadu
7. Beant College of Engineering and Technology, Gurdaspur, Punjab
8. Indira Gandhi National Open University, New Delhi
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Kolkata, West Bengal
2. School of Retail Management, Pune, Maharashtra
3. School of Business, University of Petroleum and Energy Studies, Dehradun,
4. Ajeenkya DY Patil University, Pune, Maharashtra
5. Jain University, Bangaluru, Karnataka
6. Nagindas Khandwala College, Mumbai, Maharashtra
7. Indian Institute of Digital Education. Mumbai, Maharashtra
8. University of Technology, Jaipur, Raiasthan
Information on Institute rankings is available at - https://www.nirfindia.org/Ranking/2023/Ranking.html
The approximate course fee ranges between INR 24,000 - 20,00,000* depending on type of college.
*These figures are estimated numbers and will vary from Institute to Institute
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Advertising agencies, Media houses, Publishers, Educational publishers.
Work Environment: It is typically a desk job. You will need to work on computers and smartphones, scheduling posts every week at a time. YOU are expected to work in a team
Opportunities for work exist for differently abled in this field
Assistant → Planner → Supervisor → Communications Director → Managing Director
The approx. salary of a Media Planner ranges between INR 17,000 - 80,000* and more per month.
Source - https://wwwpayscale.com/
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Madhu Chhibber is the CEO of Madison PR and has 24 years of experience in the field. She has also been employed as a business communications advisor to several reputed companies.*
Source: https://www.adgully.com/madhu-chhibber-joins-hdfc-bank-as-head-of-corporate-communications
*The above information is for training purposes only and will not be used for any commercial gains
media planner, digital media planner