Marketing is an important corporate function focused on marketing the service/ product and converting demands into sales. Marketing managers develop marketing strategy, conduct market research, develop promotions and advertising, handle public relations etc.
Personal Competencies
• You like to try to persuade or influence people
• You have excellent communication skills
• You like to set new goals for yourself
Entry Pathway
Graduation is not mandatory for entering a sales career, but a graduate degree (preferred streams are B.BA, BCom, BBA, BBM.) and specialized courses in sales and marketing are needed for career development.
1. Complete 10+2 in any stream
2. Complete Bachelor's degree from any stream, followed by PG Diploma/Master's degree in Business Administration (MBA)
For admissions for Bachelor's degree, you must qualify in one of these entrance examinations: CET, SET, DU JAT, SET etc and for post graduate degree, you must qualify in an of the following exams: CAT/ XAT/ GMAT/SNAP/ NMAT/ CMAT
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Department of Management or Commerce.
This list of institutes is indicative only.
GOVERNMENT INSTITUTES
1. Indian Institutes of Management, Ahmedabad
2. Indian Institutes of Management, Bengaluru
3. Indian Institutes of Management, Kolkata
4. Department of Management Studies, IIT Delhi
5. Sydenham College of Commerce and Economics, Mumbai
6. Indian Institutes of Management, Kozhikode
7. Indian Institutes of Management, Lucknow
8. Madras Christian College, Chennai
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Amity University, Raipur/ Gwalior
2. PP Savani University, Surat
3. Lal Bahadur Shastri Institute of Technology & Management, Indore
4. University of Technology, Jaipur
5. Institute of Management & Research, New Delhi
6, IBMR IBS, Bengaluru
7. Institute of Management & Research, Ghaziabad
8. Narsee Monjee, Mumbai
The approx. course fee ranges between INR 1,00,000-3,00,000*
*These figures are estimated numbers and will vary from Institute to Institute.
Scholarships & Loans
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Where will you work?
Places of Work: Corporate houses, MNCs, Private Companies, Corporations, Banks.
Work Environment:: It involves local/countrywide travelling. You may have to lead a team. Working hours vary day to day.
Opportunities for work exist for differently abled in this field.
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Gautam Vijh has been in the thick of action in sectors as varied as appliances to tyres and finally at Ranbaxy in Global Consumer Healthcare (GCHC), looking after UP, Uttaranchal, Bihar, Jharkhand and Odisha. A commerce graduate with a diploma in management from Lucknow, Vijh believes that he can operate in any given condition. He started his career as a Distributor salesman, working with Philips Lighting, Godfrey Phillips and MRF Tyres and moved on to more diverse roles that led him to apply his learning and experience. He is now Regional Sales Manager, Central with Ranbaxy.*
MARKETING MANAGER
NCS Code: NA | AMM036• You like to try to persuade or influence people
• You have excellent communication skills
• You like to set new goals for yourself
Graduation is not mandatory for entering a sales career, but a graduate degree (preferred streams are B.BA, BCom, BBA, BBM.) and specialized courses in sales and marketing are needed for career development.
1. Complete 10+2 in any stream
2. Complete Bachelor's degree from any stream, followed by PG Diploma/Master's degree in Business Administration (MBA)
For admissions for Bachelor's degree, you must qualify in one of these entrance examinations: CET, SET, DU JAT, SET etc and for post graduate degree, you must qualify in an of the following exams: CAT/ XAT/ GMAT/SNAP/ NMAT/ CMAT
Please check the duration of the course during enrolment
This course is offered by the Department of Management or Commerce.
This list of institutes is indicative only.
GOVERNMENT INSTITUTES
1. Indian Institutes of Management, Ahmedabad
2. Indian Institutes of Management, Bengaluru
3. Indian Institutes of Management, Kolkata
4. Department of Management Studies, IIT Delhi
5. Sydenham College of Commerce and Economics, Mumbai
6. Indian Institutes of Management, Kozhikode
7. Indian Institutes of Management, Lucknow
8. Madras Christian College, Chennai
PRIVATE INSTITUTES
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Amity University, Raipur/ Gwalior
2. PP Savani University, Surat
3. Lal Bahadur Shastri Institute of Technology & Management, Indore
4. University of Technology, Jaipur
5. Institute of Management & Research, New Delhi
6, IBMR IBS, Bengaluru
7. Institute of Management & Research, Ghaziabad
8. Narsee Monjee, Mumbai
Information on Institute rankings is available at - https://www.nirfindia.org/Ranking/2023/Ranking.html
The approx. course fee ranges between INR 1,00,000-3,00,000*
*These figures are estimated numbers and will vary from Institute to Institute.
SCHOLARSHIPS
• National Scholarship Portal - Visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different departments, UGC/AICTE Schemes and State Schemes*
• Visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the institutes themselves based on merit.
*(Availability of these scholarships can vary from time to time)
LOANS
• VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Ministry of Education, Government of India and Indian Banks Association (IBA). Students can view, track the education loan applications on the website.
• Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Corporate houses, MNCs, Private Companies, Corporations, Banks.
Work Environment:: It involves local/countrywide travelling. You may have to lead a team. Working hours vary day to day.
Opportunities for work exist for differently abled in this field.
Marketing Representative → Marketing Supervisor → Area Marketing Manager → Regional Marketing Manager/Zonal Marketing Manager → General Marketing Manager → Marketing
The approx. salary of Marketing Manager ranges between INR 24,000- INR 84,000* per month
Source: https://www.payscale.com/research/IN/Job=Marketing_Manager/Salary
*These figures are taken from NCS and are indicative and subject to change.
Experts from the field
Gautam Vijh has been in the thick of action in sectors as varied as appliances to tyres and finally at Ranbaxy in Global Consumer Healthcare (GCHC), looking after UP, Uttaranchal, Bihar, Jharkhand and Odisha. A commerce graduate with a diploma in management from Lucknow, Vijh believes that he can operate in any given condition. He started his career as a Distributor salesman, working with Philips Lighting, Godfrey Phillips and MRF Tyres and moved on to more diverse roles that led him to apply his learning and experience. He is now Regional Sales Manager, Central with Ranbaxy.*
Source: https://economictimes.indiatimes.com/meet-indias-top-salesmen/articIeshow/768185.cms
*The above information is for training purposes onty and will not be used for any commercial gains
marketirg executive, marketing manager, marketirg specialist