A Social media executive operates on social media platforms to maintain brand image, create awareness and ensure sales. A Social media executive is therefore responsible for the regular posting, campaigning, sharing in all the major social media networks.
Personal Competencies
You like to pay attention to details while working
You are comfortable communicating with others
You like to have clear instructions to follow
You are comfortable working with a team
Entry Pathway
Minimum Qualification • After completing class 12 and being 18 years of age you can enrol for National Skills Qualification Framework (NSQF)* level 4 Social Media Executive training.
* NSQF is a nationally integrated education and competency-based framework that enables persons to acquire desired competency levels in a chosen field. NSQF includes vocational education, vocational training, general education and technical education which prepares an individual for the job market with competent skills. An individual may return at any time to upgrade skills after gaining experience
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
*(Availability of these scholarships can vary from time to time)
Where will you work?
Places of Work: PR Agencies, NGOs, News Channels, Print Media companies, Electronic Media companies, Schools and so on
Work Environment: You have to work for at least 8 to 9 hours and for 5 to 6 days a week. Shift duties may be there. Overtime is common.
Opportunities for work exist for differently abled in this field
Expected Growth Path
Trainee/ Assistant Social Media Executive → Social Media Executive → Social Media Manager
Expected Income
The approx. salary of a Social Media Executive ranges between INR 7,000 - 20,000* per month
Source - https://www.ambitionbox.com/profile/social-media-marketing-executive-salary *These figures are indicative and subject to change
Experts from the field
Sanskar Singh completed his engineering degree but was passionate about social media. From his first year of engineering he started doing internship with NGOs. He handled their social media communication, as well as ensured participation for events. Gradually he started handling many other aspects of social media like video content, reels, scheduling of events and so on. By the time he graduated, he already had lot of freelancing assignments. Now, he runs his company called Vistaar Webx, which provides complete web solutions and he handles social media part of it.*
Source - Personal interview with Sanskar Singh, Banaras
* The above information is for training purposes only and will not be used for any commercial gains
social media jobs, social media executive, social media manager
Social Media Executive
NCS Code: NA | V086Minimum Qualification
• After completing class 12 and being 18 years of age you can enrol for National Skills Qualification Framework (NSQF)* level 4 Social Media Executive training.
* NSQF is a nationally integrated education and competency-based framework that enables persons to acquire desired competency levels in a chosen field. NSQF includes vocational education, vocational training, general education and technical education which prepares an individual for the job market with competent skills. An individual may return at any time to upgrade skills after gaining experience
Government Institutes
1. National Skills Development Corporation (NSDC): Visit https://www.nsdcindia.org/find-nsdc-training-centre
2. Jan Shikshan Sansthan (JSS): Visit - https://nsdcindia.org/find-nsdc-training-centre-jss/
3. NIOS training centres: Visit - https://voc.nios.ac.in/registration/locate-study-centre
4. List of NSQF centres: https://aicte-india.org/sites/default/files/Vocational%20institutions%20272%20recommended%20AY%202020-21.pdf
• A majority of government schemes are free
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
*(Availability of these scholarships can vary from time to time)
Places of Work: PR Agencies, NGOs, News Channels, Print Media companies, Electronic Media companies, Schools and so on
Work Environment: You have to work for at least 8 to 9 hours and for 5 to 6 days a week. Shift duties may be there. Overtime is common.
Opportunities for work exist for differently abled in this field
Trainee/ Assistant Social Media Executive → Social Media Executive → Social Media Manager
The approx. salary of a Social Media Executive ranges between INR 7,000 - 20,000* per month
Source - https://www.ambitionbox.com/profile/social-media-marketing-executive-salary
*These figures are indicative and subject to change
Experts from the field
Sanskar Singh completed his engineering degree but was passionate about social media. From his first year of engineering he started doing internship with NGOs. He handled their social media communication, as well as ensured participation for events. Gradually he started handling many other aspects of social media like video content, reels, scheduling of events and so on. By the time he graduated, he already had lot of freelancing assignments. Now, he runs his company called Vistaar Webx, which provides complete web solutions and he handles social media part of it.*
Source - Personal interview with Sanskar Singh, Banaras
* The above information is for training purposes only and will not be used for any commercial gains
social media jobs, social media executive, social media manager