A social media manager is generally responsible for handling the social image of their clients and suggesting the best ways in which their clients can gain more recognition online. A social media manager therefore 'markets' their client, trying to elicit a favourable response from the audience.
Personal Competencies
You like to work in teams
You have strong communication skills
You pay attention to details
You like to lead
Entry Pathway
• Complete 10 + 2 in any subject combination and pursue a bachelor's degree in advertising, journalism, mass communication or any other similar discipline
OR • Complete 10 + 2 in any subject combination, pursue a bachelor's degree in advertising, journalism, mass communication or any other similar discipline and opt for a postgraduate degree in journalism or mass communication
OR • Complete 10 + 2 in any subject combination, pursue a bachelor's degree in advertising, journalism, mass communication or any other similar discipline and pursue an M.B.A. in media management
* Please check the duration of the course during enrolment
Where will you study?
The course is offered by the departments of Journalism/Mass Communication/Management. *This list of institutes is indicative only
Government Institutes 1. IIM Ahmedabad 2. IIM Bangalore 3. Indian Institute of Social Welfare and Business Management, Kolkata 4. Indian Institute of Science and Management, Ranchi 5. IIM Indore 6. Tamil Nadu Open University, Chennai 7. BCET Gurdaspur - Beant College of Engineering and Technology 8. IGNOU Delhi - Indira Gandhi National Open University 9. Shaheed Sukhdev College of Business Studies, Delhi 10. Indian Maritime University, Kochi Campus
Private Institutes *(Please check if Institute is affiliated and accredited with UGC before applying) 1. Bharatiya Vidya Bhavan, Calcutta 2. International School of Retail Management 3. School of Business, University of Petroleum and Energy Studies, Dehradun 4. Ajeenkya DY Patil University, Pune 5. Jain University, Bangalore 6. Nagindas Khandwala College, Mumbai 7. IIDE (conducts sessions in both online and offline mode) 8. University of Technology, Jaipur 9. MIT University, Shillong 10. Sri Bhagawan Mahaveer Jain First Grade College, Kolar
Fees
The course fee ranges between INR 20,000 - 3,00,000 per year depending on the type of college.*
*The above-mentioned figures are approximate numbers. This will vary from institute to institute.
Scholarships & Loans
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of Work - Advertising companies, media houses, publishers, educational publishers
Work Environment - It is typically a desk job. You will need to work on computers and smartphones, scheduling posts every week at a time. You are expected to work in a team.
*Opportunities for differently abled exist in this field
Expected Growth Path
Marketing and Social Media Manager → Digital Marketing or Social Media In-charge → General Manager
Expected Income
The approx. salary of a social media manager ranges between INR 30,000 - 54,000 per month.
* Source - https://bit.ly/3GW6QlY *These figures are taken from NCS and indicative and subject to change
Experts from the field
Ankita Gaba is a social media strategist, a lecturer, a consultant, and as well as an entrepreneur by profession. She is the co-founder of SocialSamosa.com, an Indian Social Media Knowledge Storehouse which tends to provide hands-on experienced and professional services running in various social media projects and campaigns by virtue. She is also a founder member of Superchooha which is one of the country’s first social media firms. Under her guidance, they have devised and conceptualized various online media solutions and strategies for several brands.*
Social Media Manager
NCS Code: 3322.1702 | MC026• Complete 10 + 2 in any subject combination and pursue a bachelor's degree in advertising, journalism, mass communication or any other similar discipline
OR • Complete 10 + 2 in any subject combination, pursue a bachelor's degree in advertising, journalism, mass communication or any other similar discipline and opt for a postgraduate degree in journalism or mass communication
OR • Complete 10 + 2 in any subject combination, pursue a bachelor's degree in advertising, journalism, mass communication or any other similar discipline and pursue an M.B.A. in media management
* Please check the duration of the course during enrolment
The course is offered by the departments of Journalism/Mass Communication/Management.
*This list of institutes is indicative only
Government Institutes
1. IIM Ahmedabad
2. IIM Bangalore
3. Indian Institute of Social Welfare and Business Management, Kolkata
4. Indian Institute of Science and Management, Ranchi
5. IIM Indore
6. Tamil Nadu Open University, Chennai
7. BCET Gurdaspur - Beant College of Engineering and Technology
8. IGNOU Delhi - Indira Gandhi National Open University
9. Shaheed Sukhdev College of Business Studies, Delhi
10. Indian Maritime University, Kochi Campus
Private Institutes
*(Please check if Institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Calcutta
2. International School of Retail Management
3. School of Business, University of Petroleum and Energy Studies, Dehradun
4. Ajeenkya DY Patil University, Pune
5. Jain University, Bangalore
6. Nagindas Khandwala College, Mumbai
7. IIDE (conducts sessions in both online and offline mode)
8. University of Technology, Jaipur
9. MIT University, Shillong
10. Sri Bhagawan Mahaveer Jain First Grade College, Kolar
The course fee ranges between INR 20,000 - 3,00,000 per year depending on the type of college.*
*The above-mentioned figures are approximate numbers. This will vary from institute to institute.
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work - Advertising companies, media houses, publishers, educational publishers
Work Environment - It is typically a desk job. You will need to work on computers and smartphones, scheduling posts every week at a time. You are expected to work in a team.
*Opportunities for differently abled exist in this field
Marketing and Social Media Manager → Digital Marketing or Social Media In-charge → General Manager
The approx. salary of a social media manager ranges between INR 30,000 - 54,000 per month.
* Source - https://bit.ly/3GW6QlY
*These figures are taken from NCS and indicative and subject to change
Experts from the field
Ankita Gaba is a social media strategist, a lecturer, a consultant, and as well as an entrepreneur by profession. She is the co-founder of SocialSamosa.com, an Indian Social Media Knowledge Storehouse which tends to provide hands-on experienced and professional services running in various social media projects and campaigns by virtue. She is also a founder member of Superchooha which is one of the country’s first social media firms. Under her guidance, they have devised and conceptualized various online media solutions and strategies for several brands.*
Source - https://www.inventiva.co.in/stories/ankita-gaba-the-woman-who-set-benchmarks-in-the-indian-social-media-industry/
*The above information is for training purposes only and will not be used for any commercial gains
marketing manager, social media manager