A publicist is a person who generates publicity for an organisation, product or individual through advertising, marketing and public relations. Publicists are responsible for promoting their clients, creating their clients' images among the general public by pitching ideas to journalists to capture media attention.
Personal Competencies
Your communication skills are excellent
You stay up-to-date with current events
You are interested in understanding and managing social media
You are good at planning and organizing events
Entry Pathway
Complete your 10+2 in any subject combination and pursue a Bachelor's degree in Journalism/Mass Communication.
OR
Complete your 10+2 in any subject combination, pursue a Bachelor's degree in Journalism/Mass Communication. and then pursue a postgraduate degree in Public Relations.
OR
Complete your 10+2 in any subject combination, pursue a Bachelor's degree in Journalism/Mass Communication and then pursue a postgraduate diploma in Public Relations and Advertising Management
Please check the duration of the course during enrolment
Where will you study?
These courses are offered by the Departments of Journalism/Mass Communication. *This list of institutes is indicative only
Government Institutes 1. Osmania University College for Women, Hyderabad 2. Asutosh College, Kolkata 3. Jadavpur University, Kolkata (PG Diploma) 4. Maharani Laxmibai Arts and Commerce College, Gwalior 5. Devi Ahilya University, Indore 6. Farook College, Kerala 7. BJB Autonomous College, Bhubaneswar 8. Patna Women's College
Private Institutes (Please check if Institute is affiliated and accredited with UGC before applying) 1. AAFT Noida - Asian Academy of Film and Television (offers an MA in Public Relations and Events) 2. PSG College of Arts and Science, Coimbatore 3. RUIA College - Ramnarain Ruia College 4. YMCA Institute for Media Studies & Information Technology (PG Diploma) 5. St Joseph's College, Bangalore 6. Vivekanand Education Society's College of Arts, Science and Commerce, Mumbai 7. Mahendra Institute of Management and Technical Studies, Khurda 8. Stella Maris College, Chennai 9. WCC Chennai - Women's Christian College 10. Hinduja College Mumbai
* NPTEL- National Programme in Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form.
Fees
The approx. course fee ranges between INR 3,00,000 - 7,00,000*
*(The above-mentioned figures are approximate numbers. This will vary from Institute to Institute)
Scholarships & Loans
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of work: Magazines, Newspapers, Businesses, and Individuals who need publicity like actors, athletes etc.
Entrepreneurship: You can choose to freelance or start your own business
Work Environment: As a publicist, you will need to be on your toes. Local travel may be a part of the job. You may need to handle a team. You are likely to work 10-12 hours every day for 6-7 days a week which will vary from company to company.
*Opportunities for the differently abled exist in this field
Expected Growth Path
Publicity Officer → Senior Publicity Officer → Team Lead, Publicity → Head of Publicity → General Manager → Head of Company/CEO
Expected Income
The approx. salary of a publicist ranges between INR 22,000 - 40,000 or more per month.
*These figures are indicative and subject to change
Experts from the field
Bela Rajan is the founder and director of Ketchum Sampark Public Relations Pvt. Ltd. A postgraduate in law and journalism, Rajan has more than two decades of experience in media and communications. She started her career with ‘Consilium’, India’s first public relations consultancy firm. In 1994, Rajan and Bela started Sampark. Later, Sampark entered into a JV with Ketchum Inc. to form Ketchum Sampark wherein she still continues to play a lead role in nurturing key clients in the corporate space.*
Publicist
NCS Code: N/A | MC022Complete your 10+2 in any subject combination and pursue a Bachelor's degree in Journalism/Mass Communication.
OR
Complete your 10+2 in any subject combination, pursue a Bachelor's degree in Journalism/Mass Communication. and then pursue a postgraduate degree in Public Relations.
OR
Complete your 10+2 in any subject combination, pursue a Bachelor's degree in Journalism/Mass Communication and then pursue a postgraduate diploma in Public Relations and Advertising Management
Please check the duration of the course during enrolment
These courses are offered by the Departments of Journalism/Mass Communication.
*This list of institutes is indicative only
Government Institutes
1. Osmania University College for Women, Hyderabad
2. Asutosh College, Kolkata
3. Jadavpur University, Kolkata (PG Diploma)
4. Maharani Laxmibai Arts and Commerce College, Gwalior
5. Devi Ahilya University, Indore
6. Farook College, Kerala
7. BJB Autonomous College, Bhubaneswar
8. Patna Women's College
Private Institutes
(Please check if Institute is affiliated and accredited with UGC before applying)
1. AAFT Noida - Asian Academy of Film and Television (offers an MA in Public Relations and Events)
2. PSG College of Arts and Science, Coimbatore
3. RUIA College - Ramnarain Ruia College
4. YMCA Institute for Media Studies & Information Technology (PG Diploma)
5. St Joseph's College, Bangalore
6. Vivekanand Education Society's College of Arts, Science and Commerce, Mumbai
7. Mahendra Institute of Management and Technical Studies, Khurda
8. Stella Maris College, Chennai
9. WCC Chennai - Women's Christian College
10. Hinduja College Mumbai
Distance Learning Institute
Indira Gandhi National Open University (IGNOU)
Online Courses
* NPTEL- National Programme in Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form.
The approx. course fee ranges between INR 3,00,000 - 7,00,000*
*(The above-mentioned figures are approximate numbers. This will vary from Institute to Institute)
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of work: Magazines, Newspapers, Businesses, and Individuals who need publicity like actors, athletes etc.
Entrepreneurship: You can choose to freelance or start your own business
Work Environment: As a publicist, you will need to be on your toes. Local travel may be a part of the job. You may need to handle a team. You are likely to work 10-12 hours every day for 6-7 days a week which will vary from company to company.
*Opportunities for the differently abled exist in this field
Publicity Officer → Senior Publicity Officer → Team Lead, Publicity → Head of Publicity → General Manager → Head of Company/CEO
The approx. salary of a publicist ranges between INR 22,000 - 40,000 or more per month.
Source: https://www.glassdoor.co.in/Salaries/publicist-salary-SRCH_KO0,9.htm
*These figures are indicative and subject to change
Experts from the field
Bela Rajan is the founder and director of Ketchum Sampark Public Relations Pvt. Ltd. A postgraduate in law and journalism, Rajan has more than two decades of experience in media and communications. She started her career with ‘Consilium’, India’s first public relations consultancy firm. In 1994, Rajan and Bela started Sampark. Later, Sampark entered into a JV with Ketchum Inc. to form Ketchum Sampark wherein she still continues to play a lead role in nurturing key clients in the corporate space.*
Source https://reputationtoday.in/indias-top-10-women-in-public-relations/
*The above information is for training purposes only and will not be used for any commercial gains
publicist, publicity officer, publicity executive