A Public Relations Officer (PRO) is responsible for managing the reputation and image of their clients. They not only promote a positive and trustworthy image of their clients among the public, but also gain support for them through planned campaigns. PROs often make use of social media platforms, newspapers, televisions and magazines to reach their goal.
Personal Competencies
You like to work in teams
You like to persuade people
You are good at communication
You pay attention to detail
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Journalism and Mass Communication
OR Complete Bachelor’s degree in any subject followed by Master’s degree in Business Administration (MBA) in Advertising Management and Public Relations or PGDM in Public Relations or an Master’s degree in Arts (M.A.) in Advertising and Public Relations
* Please check the duration of the course during enrolment
Where will you study?
The subjects are offered by the Department of Mass Communications. This list of institutes is indicative only
Government Institutes 1. Indian Institute of Mass Communication, New Delhi 2. Lady Shri Ram College for Women, New Delhi 3. Hindu College, New Delhi 4. Hans Raj College, New Delhi 5. Presidency College, Chennai 6. Gargi College, New Delhi 7. School of Broadcasting and Communication, Mumbai 8. Miranda College, New Delhi
Private Institutes (Please check if institute is affiliated and accredited with UGC before applying) 1. St. Xavier College, Mumbai 2. Christ University, Bangalore 3. Mudra Institute of Communication, Ahmedabad 4. Jai Hind College, Mumbai 5. St. Xavier’s College, Kolkata 6. Symbiosis Institute of Media and Communication, Pune 7. The Delhi School of Communication, New Delhi 8. Parul University, Vadodara
*NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
Fees
The approx. course fee ranges between INR 1,000 - 3,00,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships & Loans
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of Work: Advertising or Marketing Agencies, Consultancies, Law and Professional Services Firms and Retailers, etc.
Work Environment: You will need to remain alert. You may have to handle a team and travel for work. You are likely to work 9 hours every day for 6 days a week. You may have to work in a shift system.
Opportunities for differently abled exist in this field
Expected Growth Path
Public Relation Officer → Senior Public Relations Officer → Team Lead, Public Relations → Head of Public Relations → General Manager → Head of Company/CEO
Expected Income
The approx. salary of a Public Relations Officer ranges between INR 15,000 - 49,000* per month.
Source - https://bit.ly/3ZOV7gz *These figures are taken from NCS and indicative and subject to change
Experts from the field
Mounam Ravi is a Public Relation Officer for the Tamil film industry. He's been a part of many blockbuster movies including 96, Sketch, Kadamban, Pyaar Prema Kaadhal and Baana Kaathadi among others.*
Public Relations Officer (PRO)
NCS Code: 2432.02 | MC0201. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Journalism and Mass Communication
OR Complete Bachelor’s degree in any subject followed by Master’s degree in Business Administration (MBA) in Advertising Management and Public Relations or PGDM in Public Relations or an Master’s degree in Arts (M.A.) in Advertising and Public Relations
* Please check the duration of the course during enrolment
The subjects are offered by the Department of Mass Communications.
This list of institutes is indicative only
Government Institutes
1. Indian Institute of Mass Communication, New Delhi
2. Lady Shri Ram College for Women, New Delhi
3. Hindu College, New Delhi
4. Hans Raj College, New Delhi
5. Presidency College, Chennai
6. Gargi College, New Delhi
7. School of Broadcasting and Communication, Mumbai
8. Miranda College, New Delhi
Private Institutes
(Please check if institute is affiliated and accredited with UGC before applying)
1. St. Xavier College, Mumbai
2. Christ University, Bangalore
3. Mudra Institute of Communication, Ahmedabad
4. Jai Hind College, Mumbai
5. St. Xavier’s College, Kolkata
6. Symbiosis Institute of Media and Communication, Pune
7. The Delhi School of Communication, New Delhi
8. Parul University, Vadodara
Information on the institute rankings can be found at - https://www.nirfindia.org/2022/Ranking.html
Distance Learning Institute
Indira Gandhi National Open University (IGNOU)
Online Courses
•NPTEL* Swayam - https://onlinecourses.swayam2.ac.in/nou23_ge15/preview
• Udemy - https://www.udemy.com/courses/marketing/public-relations/?search-query=public+relations
• Coursera - https://bit.ly/3kfqEaX
*NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
The approx. course fee ranges between INR 1,000 - 3,00,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Advertising or Marketing Agencies, Consultancies, Law and Professional Services Firms and Retailers, etc.
Work Environment: You will need to remain alert. You may have to handle a team and travel for work. You are likely to work 9 hours every day for 6 days a week. You may have to work in a shift system.
Opportunities for differently abled exist in this field
Public Relation Officer → Senior Public Relations Officer → Team Lead, Public Relations → Head of Public Relations → General Manager → Head of Company/CEO
The approx. salary of a Public Relations Officer ranges between INR 15,000 - 49,000* per month.
Source - https://bit.ly/3ZOV7gz
*These figures are taken from NCS and indicative and subject to change
Experts from the field
Mounam Ravi is a Public Relation Officer for the Tamil film industry. He's been a part of many blockbuster movies including 96, Sketch, Kadamban, Pyaar Prema Kaadhal and Baana Kaathadi among others.*
Source: http://bit.ly/3Gza8dq
*The above information is for training purposes only and will not be used for any commercial gains.
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