A brand manager is someone who decides the strategies to be adopted while creating a positive brand image or perception of a company or its products. The brand manager ensures that a particular company manages to stay popular with people.
Personal Competencies
You have a creative bent of mind
You like to pay attention to detail
You have a strong presentation and communication skills
You like to lead
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree (BA) in Business and Marketing
OR
Complete Bachelor’s degree (BA) in Business and Marketing, followed by a Master’s degree (M.A.) in the same field
OR
Complete a Diploma & PGDM in Advertising, Marketing, and Brand Management related courses
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Department of Management. This list of institutes is indicative only
Government institutes 1. IIM Ahmedabad 2. IIM Bangalore 3. Indian Institute of Social Welfare and Business Management, Kolkata 4. Indian Institute of Science and Management, Ranchi 5. IIM Indore 6. Tamil Nadu Open University, Chennai 7. Shaheed Sukhdev College of Business Studies, Delhi 8. Babasaheb Bhimrao Ambedkar University, Lucknow
Private institutes (Please check if Institute is affiliated and accredited with UGC before applying) 1. Bharatiya Vidya Bhavan, Kolkata 2. International School of Retail Management 3. School of Business, University of Petroleum and Energy Studies, Dehradun 4. Ajeenkya DY Patil University, Pune 5. Nagindas Khandwala College, Mumbai 6. University of Technology, Jaipur 7. MIT University, Shillong 8. Sri Bhagawan Mahaveer Jain First Grade College, Kolar
*NPTEL - National Programme in Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio - video form.
Fees
The approx. annual course fee ranges between INR 14,000 - INR 4,50,000*.
*The above mentioned figures are approximate numbers. This will vary from Institute to Institute
Scholarships & Loans
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of Work: Media and entertainment industry, Branding and advertising companies, Advertising agencies
Work Environment: You are likely to work in an office setting for 8 to 9 hours a day and 5 to 6 days a weel. The job involves team handling as well as travelling to some extent depending on the company.
Opportunities for work exist for differently abled in this field
Expected Growth Path
Market Research Analyst/Brand Executive → Senior Brand Executives/AM Branding → Brand Manager → Brand Head → Head of Marketing
Expected Income
The approx. salary of a Brand Manager - Fresher ranges between INR 45,000 - 55,000* per month. The approx. salary of a Brand Manager with 5-10 years of experience ranges between INR 55,000 - 80,000* per month.
Source: https://bit.ly/3QxJpCp *These figures are taken from NCS indicative and subject to change
Experts from the field
Brenda Bence is one of the most renowned brand managers. Brenda managed to combine her many years of experience of brand building with her sound corporate leadership, thereby creating a solid system of personal leadership branding. She had received her MBA from Harvard School of Business.*
Brand Manager
NCS Code: 3339.02 | MC0031. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree (BA) in Business and Marketing
OR
Complete Bachelor’s degree (BA) in Business and Marketing, followed by a Master’s degree (M.A.) in the same field
OR
Complete a Diploma & PGDM in Advertising, Marketing, and Brand Management related courses
Please check the duration of the course during enrolment
This course is offered by the Department of Management.
This list of institutes is indicative only
Government institutes
1. IIM Ahmedabad
2. IIM Bangalore
3. Indian Institute of Social Welfare and Business Management, Kolkata
4. Indian Institute of Science and Management, Ranchi
5. IIM Indore
6. Tamil Nadu Open University, Chennai
7. Shaheed Sukhdev College of Business Studies, Delhi
8. Babasaheb Bhimrao Ambedkar University, Lucknow
Private institutes
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Kolkata
2. International School of Retail Management
3. School of Business, University of Petroleum and Energy Studies, Dehradun
4. Ajeenkya DY Patil University, Pune
5. Nagindas Khandwala College, Mumbai
6. University of Technology, Jaipur
7. MIT University, Shillong
8. Sri Bhagawan Mahaveer Jain First Grade College, Kolar
Information on institute ranking is available at - https://www.nirfindia.org/2022/Ranking.html
Distance Learning Institute
Indira Gandhi National Open University (IGNOU)
online courses
• NPTEL* Swayam - https://onlinecourses.nptel.ac.in/noc22_mg82/preview
• Udemy - https://www.udemy.com/course/the-complete-brand-management-course-for-beginners/
*NPTEL - National Programme in Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio - video form.
The approx. annual course fee ranges between INR 14,000 - INR 4,50,000*.
*The above mentioned figures are approximate numbers. This will vary from Institute to Institute
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Media and entertainment industry, Branding and advertising companies, Advertising agencies
Work Environment: You are likely to work in an office setting for 8 to 9 hours a day and 5 to 6 days a weel. The job involves team handling as well as travelling to some extent depending on the company.
Opportunities for work exist for differently abled in this field
Market Research Analyst/Brand Executive → Senior Brand Executives/AM Branding → Brand Manager → Brand Head → Head of Marketing
The approx. salary of a Brand Manager - Fresher ranges between INR 45,000 - 55,000* per month. The approx. salary of a Brand Manager with 5-10 years of experience ranges between INR 55,000 - 80,000* per month.
Source: https://bit.ly/3QxJpCp
*These figures are taken from NCS indicative and subject to change
Experts from the field
Brenda Bence is one of the most renowned brand managers. Brenda managed to combine her many years of experience of brand building with her sound corporate leadership, thereby creating a solid system of personal leadership branding. She had received her MBA from Harvard School of Business.*
Source: https://brendabence.com/
*The above information is for training purposes only and will not be used for any commercial gains
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